Whether you are a lady or you have known a lot of them, you must be aware of one of the most important makeup items in a woman’s arsenal: nail polish. A girl with trendy makeup on her just cannot afford to not have her nails polished red, pink or whatever color she fancies.
The nail polish kind of completes a woman’s look and it is one of the basic essentials of the business. This is the reason why we keep witnessing new and newer makeup companies and nail polish companies joining the already saturated business field and those who leave with considerable losses, are actually very few.
In this blog post, we are going to see how subscription nail polish boxes are the best idea for a new business and why a few nail polish subscription companies are doing so well.
Here you go:
1. Nail Polish Subscription Business
The subscription boxes business is based on two simple models:
Suppose your makeup and nail polish blog has become the authority and niche leader and people have started to trust your opinion and selection, you can announce a subscription box business. You will allow subscribers to a monthly or quarterly subscription and you will send them a box every month, every three months, every year or whenever you plan. The box will be full of nail polish containers and accessories and your customers will get to test new brands until they decide which one to go for.
The other model of subscription-based business is what the nail polish companies can follow. These companies can issue their nail polish subscription box services and let the customer test the small samples of different nail polishes made by the company.
This way the customers will be able to check all samples, they will be able to choose which one to go with, they will start buying that particular polish and company will be making subscription money before it starts selling nail polish to the subscribers-to-be-customers.
2. Leading Nail Polish Subscription Box Companies
Here is a small list of 3 nail polish subscription service companies that send their samples in custom-made boxes for nail polish and they have a big following:
This is one of the most famous nail polish subscription services. They charge $19 per month and they send out their subscription boxes to their customers once a month with all the samples that they can test. All in all the customers get the products for $19 that they would have paid otherwise $50 or more.
Their way of working is very special and different. When you apply for this subscription, they ask you to go through a personality quiz and on the base of that quiz you get titles like Modern Beauty, Classic with a Twist or Bombshell etc. and you get the items suited to your personality type.
In addition to the nail polishes, you also get a beauty product from the company.
This company costs $21 and their storage boxes of nail polish are simply awesome. They send you subscription boxes based on a different theme and this way every month you get to see a state of the art nail polish subscription box. Also, the color selection is always tailored to the tone of the season.
Color Me Monthly
This company’s services are just as interesting as its name. They charge $7 a month which is actually a very cheap rate for a makeup subscription service. For $7 a month what you get every month is a one exclusive nail polish which is always made in the USA and yes, always 3-Free.
So, this was a breakdown of the nail polish service companies as well as the subscription business models. Choose your style with due diligence and proper care as well as market research.