Customer relationship management is an effective tool for businesses to manage their interaction with their customers and compile customer data to drive sales growth.

Customers are essential for the success of a business. Hence, the famous adage, "CUSTOMER IS KING" is one hundred percent true. They indirectly run the company by paying bills and salaries. As a result, maintaining a long term relationship with them is of utmost importance to the company. But how do we do that? This is where CRM systems come into the picture. These systems contain the information of the customers, including their previous interactions, recent purchases, current transactions, and more. Hence, it is advisable to invest in such systems. But before you leap forward, we would take you through 5 reasons explaining to you why CRM acts as a great marketing tool.