Daniel Radcliffe is going to lead in this movie Horns based on the book with the same name.
This is the third movies that I like with horns on the main character. Maleficent is one. Hellboy is the other.
The horns played against the tradition that representing the devil or Satan as the bad guys.
Horned characters give a little bit more "defiance" against authority, and if it turned out to be not bad, it give us the audience a way to feel good about the supposing bad guys.
As it is Daniel Radcliffe, it is hard not like it.
Should give a more words than this but I'm being distracted. No one read this anyway but me. So I would wait a bit later for further analysis.