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The global dry mouth relief market is expected to display higher growth rate in the upcoming years. Rapid surge in the market is credited to the prevalence of respiratory diseases such as chronic obstructive pulmonary diseases and asthma, and rising air pollution levels, particularly in developing economies across the globe. Rising efforts by local governments to provide low cost healthcare services and growing awareness levels are expected to drive the growth of dry mouth relief market over the forecast period.
Rapid surge for demand for dry mouth relief products is credited to the recent technological advancement in healthcare sector and increasing deployment of various dental services for long term solution. Mounting investment by regional governments to support healthcare institutes and pharmacists is expected to drive the growth of the market over the forecast period. Globally, market is predicted to generate massive revenue over the forecast period, providing numerous opportunities for industry participants to invest in research and development of dry mouth relief products.
Dry mouth condition is also referred as xerostomia, related to the salivary glands, in which these glands does not produce enough saliva to keep mouth wet. Dry mouth can be a cause of the side effect of several medicine therapies or older age. The radiation therapy for cancer can also lead to dry mouth. Rise in number of distribution channels including supermarkets & hypermarkets, drugstore, and e-commerce sector is expected to favor market growth over the forecast period.
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The dry mouth relief market is broadly categorized into four major segments based on the application type such as mouthwash products, spray, lozenges products and gel. Mouthwash segment is growing rapidly in the market with substantial revenue generation in the last few years. Growing popularity of mouthwash segment is attributed to the easy product availability and development of low cost solutions.
The dry mouth relief market is divided by region as North America, Europe, Asia-Pacific, Latin America and Africa. North America has shown major growth in recent years owing to the rise in implementation of latest technologies in medicine & pharmaceutical, surge in number of research & development activities and existence of well-established healthcare infrastructure in the region. In European region, Germany, France, and United Kingdom are projected to witness steady growth over the coming years.
Asia-Pacific region is estimated to hold a major share in the dry mouth relief market with massive growth in forecast period. Countries such as India, China and Japan are leading the Asia-Pacific market with strong economic growth, rising per capita income, increasing manufacturing activities, growing patient pool, and significant investment by leading industry players considering potential growth opportunities in the region.
The key players in the dry mouth relief market are GlaxoSmithKline plc, Colgate-Palmolive Co., Chattem Inc., Johnson & Johnson, Inc., Procter & Gamble Co., The Wm. Wrigley Jr. Co., Lotte Corp., BioXtra Co., Nature’s Sunshine Products, Inc., Sunstar Group, Dr. Fresh, Inc., and The 3M Co.
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