Fashion forecasting is a method to predict the trends in the coming seasons that will be trending. The fashion forecaster predicts which shades, colors and styles will be seen on runways and in shops to be sold in the coming seasons.

This applies to haute couture, fashion and the ready-to-wear mass market as well as streetwear style. Trend analysts from professional backgrounds are accountable to help designers and retailers to sell their products by gathering data on new trends and trendy colors as well as celebrity fashions and collections, in addition to offering guidance on how to design their products.

Forecasting for the short-term analyzes current media and pop culture to find Chinese street fashion trends in fashion that can be presented to the consumer by using color patterns fabric, silhouettes, and color palettes. Other areas that forecasters research include interior sciences, sports art, technology, and technology.

Long-term forecasting studies developments within the area of demographics and their effects on the retail industry of the economy, environment, and culture. It also aims to identify any significant shifts in the domestic and international markets and changes in consumer behavior and expectations, in addition to the most recent developments in science and technology.

Specialists in marketing focus on forecasting the future as well as analyzing and reporting on any demographics or psychographics that impact the consumer's preferences and influence the market within the niche.

Retailers could have in-house forecasters for trends. The information is passed to product designers or designers who choose the silhouettes, patterns, and colors for the season and also develop the general style.

Trend forecasting is utilized by Fashion Designers, Designers and Designers, Product Developers, Graphic Artists, and business management.

Forecasting can be done as long as 12-18 months ahead however, increasingly, retailers are adapting to the changing patterns and demands of their customers faster by adjusting and sourcing their offerings faster.

There are many Trend Forecasting Agencies that are experts in the identification of trends development. They release regular trend books, host seminars, and also provide details on their websites, accessible to users from any place in the world.

The principal actors in the trend agency market are Trend Union, Peclers, Promostyl along with Carlin which are European companies that have a European base.

They are Fashion Forecasting books produced by these companies are costly to purchase, however, they are available to browse through fashion libraries and forums as well as occasionally, in the libraries at universities. Read more: www.popfashioninfo.com

Books on Fashion Forecasting are usually divided into different categories. They typically cover womenswear and menswear, as well as young, Lingerie, as well as beachwear. Each book will outline the most popular trends of the season, which are Fall/Winter/Spring/Summer. The books will include shades of fabrics, Pantone's mood photos, colors as well as drawings of sketches. 

POP Fashion is a fashion platform to provide trend information for Yishang Yunlian Group (founded in 2004 and was the first company listed to offer online fashion and supply chain services). POP FASHION is the first company to achieve O2O fashion within the industry of fashion.

We offer precise directions and a guide to making decisions from comprehensive and complete sources with a strong application. By using POP's POP Fashion's official website(nine segments and 4 categories) as well as through the books (five books in a series) We're determined to create an extensive network of research and study that focuses specifically on Trends and Styles and Fabric. Fashion experts from POP and their collaborating trends groups offer a thorough and precise design strategy that offers useful information for brands and manufacturers.