It allows prospective customers or clients to grasp the significance of an intangible product.So, real products can help us effectively communicate the essence of an intangible experience.

Learn how you can use communication to help achieve Glass Cover Manufacturers do so, they can use the glasses to bridge the divide between tangibility and intangibility. Next time you're browsing through a department store or mall, look at the products on display through new eyes.glass storage jars your goals, by reading articles or subscribing to this ad-supported newsletter. In advertising and other marketing communications, we have to convince prospects to respond to words and ideas.But for me, with my limited knowledge of software and reservoir simulation, the glasses were the thing.One of my former newsletter client companies developed software that provides stereographic (like 3-D) views of oil and gas reservoirs.

My prospective customers can't touch or see what I'm selling. Obviously, they can't print or display the views, as they do with other visualization software, but they can show the glasses.