By exploring different types of imagery and understanding the visual impact your choices have on users, you'll create a more interesting, inviting experience for site users – which may result in increased trust, loyalty, and conversions. Your site’s imagery should be closely related to your color palette and logo design, especially if you’re a newer brand. Try to avoid overly “stocky” images – original photography always conveys more authenticity and trustworthiness. By aligning your site’s visual story with your brand identity, you’ll gain trust, build a connection with visitors, and make a positive and memorable site experience. Need help crafting a cohesive visual story? If yes then it is best suited to connect with professional website designers in Castle Rock, CO.