For jewelry sellers who are yet to find the joy of writing, crafting a compelling product description can be a tug of war. Those who can hire a copywriter get their hands off the most important content on their site. A unique description on each of your pages not only entice the audience but also improve your site’s ranking in the search engines. Copy and pasting the same specifications you got from the manufacturer is not going to be of any help.
Before you start agonizing over the lack of writing skills, you must reconsider this statement - although a professional writer is going to give her best shot to create a beautifully written masterpiece, you too can convey the vital information in a presentable manner. Majority of your wholesale buyers are scouring for a superior-quality product that comes with a low markup. A proper description of jewelry includes its origin, materials used, shape, etc.
Here are some simple steps to make you an expert in painting a picture of your product -
A. Understand the Audience’s Mindset - You might think being a B2B seller it is not necessary to point out every single detail as customers already know what they are buying. The truth is not all merchants are experienced. Giving them all the insights of the product is how your cheap wholesale jewelry can look authentic.
The tone and style of writing you should use depends on the potential buyers. For example - If you are selling to young women entrepreneurs, an overly formal language wouldn’t make a connection. A little casual tone without going over the board is the right approach here.
B. In-Depth Research - If you don’t know your jewelry line well, people will certainly doubt your credibility. The number one factor for any cheap wholesale jewelry provider to succeed is being a reliable business partner. Knowing the history of your product is necessary. If you are a middleman or Tier 2 wholesaler, tour the manufacturing site to collect more info on the product. Set some time aside to meet the manufacturer and ask him questions about the creation of wholesale fashion jewelry accessories. It will unveil a wealth of information about the products you never discovered before. If you don’t have the time to do so, ask one of your employees to gather the details.
C. Watch Your Competitors Like a Hawk - Yes! We mean it. If you haven’t identified the rivals yet, simply conduct a Google search. Though, their product might drastically differ from yours, reading the content gives you a general idea of what to write.
Follow the top gems and jewelry bloggers in your niche. It had two-fold benefit: updates you on the latest trends and broadens your jewelry glossary. Some vocabulary is common in every industry.
D. Get Spectators Hooked - It isn’t just beautiful imagery that catches the fancy of the people, jewelry’s title too can stop their cursors and eyeballs. Don’t put the ‘SKU id’ or ‘type’ of jewelry it is in the title. For example - A simple petite hoop with no engraving or embellishment can be named as ‘minimalist’ or ‘modish’ hoops. Usually, the best method of naming is taking the making process or the base metal into consideration.
The content is the lifeblood of your e-commerce site. It captures your vision for the wholesale fashion jewelry accessories products. Taking the above-mentioned four steps will assist you in churning out an appealing description for your jewelry.
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