According to a survey report shared by the State of the Connected Customer, about 84% of the customers expect personalized treatment rather than being treated as a number. 

In fact, by keeping customer need at the helm of every interaction that you have with them, you manage to earn their trust, build lasting relationships, and provide your organization a competitive edge that’s second to none. So, how do you balance the need of every customer to be treated as an individual that, too, while scaling up the speed and efficiency of your service agents? 

Though transforming your customer service experience by delivering efficient and highly-personalized services isn’t easy, the need of the hour is to invest in a solution that can help you provide superior customer service that, too, while helping you stay relevant. Salesforce service cloud enables organizations to place customers at the heart of everything and deliver a personalized experience across every channel i.e., phone, email messaging, chat, etc. As a business looking to scale-up your customer service team, it’s prudent to get in touch with an experienced Salesforce consultant who can help you make the most of this innovative solution. 

Let’s understand how Salesforce Service Cloud can transform customer experience:

• Maximize Agent Productivity: With Service Cloud, agents can maximize their productivity as the service cloud offers secure management options such as web-based application knowledge base, etc. providing them the flexibility to work from anywhere. With enhanced productivity, overhead costs of agents are reduced.
• Transforms Customer experience: Organizations can improve customer relations as the service cloud allows organizations to connect one to one with their customers through live agents. This enhances customer loyalty, retention, and satisfaction leading to repeat business and an increase in LTV (Lifetime Value).
• Security: With the service cloud platform, data integrity is maintained as it offers a multi-layered approach to protect confidential data of your organization.
• Case Tracking: Service cloud helps in case tracking, which helps in faster resolution of cases. With this, the day to day activities of a person is properly managed, which also results in the manual reduction of errors. 

Conclusion:

In a nutshell, we can say that organizations can realize improved operational processes by leveraging the Salesforce service cloud, leading to better customer experience. So, irrespective of whether you are in the B2B or B2C domain, if your company truly cares about your customers, then is you should opt for Salesforce Service Cloud. Once you have made up your mind in implementing Salesforce service cloud, you should consider getting in touch with a reliable Salesforce implementation partner. 

Every business goes through a rough patch, which may include a dip in revenue, sluggish speed of operations, inconsistent customer operations, and more. While companies usually find a way to come out of such a crisis, the problem arises when such situations become routine. For the uninitiated, it is to be noted that such cases occur when organizations cut corners, ignore bottlenecks, increase dependency on siloed on-premise systems and complex ordering process that can reduce customer engagement with your website.

To sustain themselves, customers must take decisive steps to deal with the challenges the way they are meant to be dealt with. This is where the need for a proper Salesforce commerce cloud implementation arises. Besides maintaining cost-efficiency, and seamless omnichannel customer experience, implementing Salesforce commerce cloud can help businesses make the most of commerce data effectively. Let’s take a look:

Unified, Cross-Channel Experience

While you might still be reaping the benefits of improved sales with your old system, it is certainly not a consistent way of reaping the benefits. In fact, in the absence of proper integrations, inconsistent standards, lack of interoperability between tools, and little to no customization, Sales are bound to drop sooner or later. With a robust commerce cloud solution in place, service and data models can be leveraged through different interaction channels. This presents businesses with a collective view of your orders, products, promotions, interactions, inventory, etc. 

Similarly, every channel can use various services like transaction management etc. and leverage core capabilities, which increase agility, and helps deliver a seamless and personalized experience across the entire continuum.

Infinite Customization

Salesforce commerce cloud allows businesses with unlimited customization capabilities. Apart from this, it has an open architecture, which allows for distinct integrations and customizations that, too, without any hassle. Moreover, its complete set of APIs makes it easy for other web applications to interact easily with it. Since, it comes with a development environment, it can delight their technical teams who, in turn, create custom brand experiences across various customer touchpoints and channels.     

Innovation

To remain competitive, businesses should be able to deliver innovative solutions and experiences across multiple channels that, too, without any delays. With a Salesforce commerce solution in place, organizations get access to several new features and updates, which are carried out several times a year, allowing businesses to leverage the latest version. This will help organizations to keep pace with the changing retail landscape while keeping up with customer expectations. A Salesforce implementation partner will help implement the Salesforce commerce solution and help organizations realize the benefits of this fantastic solution. 

Wrapping Up:

Businesses across the globe are focussed on having a unified and shared view of customers, which helps them to provide a consistent experience across online, in-store, social, and other channels. By integrating a robust solution like Salesforce commerce cloud that offers immense capabilities for intelligence, and customization, organizations can put their business on fast-track. As an entrepreneur, if you are still on the fence regarding the endless possibilities offered by the Salesforce commerce cloud, then make sure you get in touch with a reliable Salesforce consultant.

In today’s IT marketplace, businesses require leveraging a technology solution that can help them provide a one-stop solution to all their business needs. As a cloud-based CRM system, Salesforce enjoys an excellent adoption rate among businesses of all sizes and from different industry verticals. So what makes Salesforce so popular? Salesforce offers multiple cloud products that are designed to address various business issues. One such offering by the CRM giant is the community cloud offering, which acts as a communication channel that helps developers communicate with their customers while keeping track of their work. 

In fact, the Salesforce community cloud offers features that can make your business robust and result-driven. Let’s take a quick look at some of them: 

• Single Social Sign-on: This cloud solution can help companies to create login credentials for users. Nevertheless, it would be great leveraging a single sign-on feature rather than providing manual access, and this can be made possible with Salesforce as it can be integrated into various social platforms such as Twitter, Google, and Facebook etc.  
• Salesforce Communities: Businesses have the flexibility to share information with different users or systems collaborated with Salesforce. With the Salesforce Community cloud, insights can be shared and gained. 
• Customized Templates: Salesforce offers many templates that are customized as per business type and services. Businesses can pick and add VisualForce pages to any one of these templates to give a new lease of life to community portals. 
• The reputation of Existing Members: Salesforce community cloud offers a feature that allows organizations to check the reputation of existing members. With this feature, they can check the rating of every post to which points are allocated accordingly.  

What are the Benefits of the Salesforce Community Cloud for Businesses? 

• It helps in driving more sales for your business by connecting employees, distributors, suppliers, and resellers. 
• It provides top-notch services by connecting customers and responding to their queries. 
• It helps in social listening, workflows, etc. all at one place only.  

Conclusion:  

Connecting to employees, customers, distributors, and suppliers has always been a critical aspect of every business entity. Together with changing expectations, communities will continue to add value to organizations to improve ongoing relationships. Salesforce community cloud solution has provided organizations with new ways to connect with customers and prospects while providing them with efficient customer service. To make the most of this innovative cloud solution, it makes sense to get in touch with a reliable Salesforce consulting partner. 

As the world’s best CRM platform, Salesforce enjoys a good adoption rate by businesses of all sizes and across all industries. In fact, it is an excellent tool that has helped organizations meet their business objectives, provided it is correctly implemented and configured. But have you ever thought of making it better or draw more value out of it? If yes, then how can you do that, and is there a need to do that?

Besides some in-built tools and functionalities that can help resolve various aspects of a business, Salesforce offers unlimited scope, which organizations can tap into by integrating Salesforce with other apps, which they might be already using. This is where Salesforce integration service comes into the picture. Besides helping integrate Salesforce with other systems and apps, these services help in the smooth functioning of every aspect of your organization while preparing it to deal with future challenges. You must consider partnering with a Salesforce Consulting partner to ensure the successful integration of Salesforce with other apps and systems.

Listed below are five such benefits you get to avail with Salesforce integration services:

Automate Workflows: Since, Salesforce can be integrated with an array of systems, the workflows of these systems can get automated without any additional cost.

Improved Data Access and Reporting: As systems get integrated, businesses have access to data from these systems. This data can be analyzed to provide meaningful insights through reports and dashboards. This will help them make better business decisions and take necessary action.

Saves Time: Since integration allows employees to have access to multiple systems from a single system, they can efficiently perform their tasks by continuing to remain logged into one system. Since they don’t have to snap between systems; they manage to save much time while being more efficient and productive.  

Conclusion:

Since integration projects are complex; it’s important to have by your side, an experienced Salesforce integration partner who has experience and knowledge of handling different types of set-ups. Besides having know-how related to risks and challenges involved in the project, they have the acumen to create a strategic plan of action to handle the project within limited time and budget. Finally, a reliable partner will provide you with continual Salesforce support, which will help you, create a robust system that can prepare your organization to handle the challenges, as well as the opportunities that the future holds in store. 

Salesforce – an extremely robust and innovative CRM platform has become the go-to platform for a wide array of businesses. Over the years, Salesforce has evolved from being a meager CRM to a complete platform that can address different aspects of a business, including Sales, Marketing, customer service, and more. Offering endless possibilities, the platform, if leveraged correctly, can make a significant difference to an organization's bottom line.

However, utilizing Salesforce isn’t easy and requires a certain level of expertise. It’s prudent to partner with a company that offers Salesforce consulting services so that you draw maximum value out of this innovative platform. Let’s take a quick look at the services, which your business might benefit from:

New Implementation: If you are switching from a different CRM to Salesforce, many activities need to be accomplished to ensure a smooth transition. Besides transitioning data from old CRM to Salesforce, new implementation requires configuration, custom development, and testing. The new implementation may also include several clouds such as Sales cloud, service cloud, marketing cloud, community cloud, and eCommerce cloud. While it can be tempting to take a big bang approach, it's recommended to take a phased approach when it comes to platform adoption and rolling out of Salesforce clouds. 

Salesforce Classic to Lightning Migration: If you are preparing to upgrade your user interface from Salesforce Classic to Lightning, it’s important to remember that it requires research, planning, and testing, which might not be possible without adequate time or expertise. This is where the need for a reliable Salesforce consultant arises as he/ she knows the steps to be undertaken for a successful migration.

Data Migration: Migrating data from one system to the other requires attention to detail and the assurance it will be accomplished smoothly. It is indeed an opportunity to indulge in data cleaning, de-duplication, and standardization, especially when it involves migration of a huge volume of data. Since data quality and data integrity plays a significant role during migration, it’s essential to partner with a consultant that can provide the necessary planning, technical assessment, recommendation along with ongoing support and maintenance when migration requires few fixes.

Development of Mobile Apps: Salesforce allows the development of mobile apps as it allows customization of the platform through custom coding and configuration. It also enables the development of custom mobile apps using Heroku and mobile SDK, thus bringing together multiple sources of data into a single app. A right partner can help businesses create the right mobile strategy, which also includes choosing whether to go for the development of native apps or HTML based apps. 

Business Intelligence: Data analysis is an important part of utilizing all the data present in Salesforce. Through business intelligence, valuable insights can be drawn out, which impacts decision making, save costs, and identify areas of improvement. With a reliable Salesforce implementation partner by your side, you can efficiently and easily evaluate data and plan the next move for your company.

Conclusion: 

Whether you’re looking to make a full migration to Salesforce, make enhancements, or merge instances, utilizing Salesforce isn’t easy. With a reliable partner by your side, you can smoothly navigate the challenges that might arise in your Salesforce journey.