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For B2B business, a steady flow of leads is essential for its survival as they indirectly pay bills and keep the business running. However, lead generation is a painful task and requires a lot of toiling. What works for one company might not work for others. Companies need to implement a proper approach to ensure that only the quality leads get generated to the business. But the irony is, many marketers make mistakes when it comes to lead management, which can be rectified.
Here, we educate you as to where the lead management doesn't work:
