The global Window Films Market size is expected to value at USD 13.81 billion by 2025. The market is subject to witness a substantial growth due to the growing demand from various end-user sector such as automotive industry, building &construction sector and marine industry. Soaring demand for window films in green houses and smart homes is expected to boost market demand for window films over the forecast period. Globally, the window film industry is predicted to grow at higher CAGR in the forecast period providing numerous opportunities for market players to invest for research and development in the industry.
The growing automobile sector along with the rising consumer awareness, shifting focus towards regular maintenance of vehicles and high-end demand for paint protection in order to avoid high maintenance costs is anticipated to fuel the growth of window film market in automotive industry. Moreover, rapid industrialization, urbanization and ever-growing population is leading to the rising standards of living and increasing disposable income, thus driving demand of window films across the globe. Other factors such as increasing demand for passenger vehicles, particularly in developed economies and rising per capita income are expected to drive the growth of the market over the forecast period.
Automotive tinting window films is considered as one of the fastest growing segment on the window films industry with substantial revenue generation in the last couple of years. Similarly, growing number of manufactures and installers on the global-scale are most likely to complement market growth. Increasing adoption of the tinting film during production of the windshields because of the growing security concerns are expected to boost sales of the automotive tinting film. Moreover, aggressive marketing strategies adopted by industry player in order to promote their product in the market are substantially influencing market growth. In addition, growing need for safety and security among consumers are likely to boost demand for tinting films in near future.
The sun-controlled window films has also witnessed massive growth with 45% of overall market share in 2015. The growing popularity of the sun-controlled window films is attributed to rising demand from residential and commercial applications coupled with prevention of potential skin diseases. In addition, adverse atmospheric conditions in countries such as India, UAE, Brazil, and Mexico is expected to drive the growth of the sun-controlled window films market over the forecast period. Direct ultra-violet radiation from the sun is primary cause of the 90% of all skin cancer. The sun-controlled window films reduces solar heat while maintaining the sustainable and comfortable environment.
Introduction of noise, vibration, and harshness (NVH) laminates provides noise cancellation and limits harshness, thus substantially improving overall ride quality. These factors play a major in the growth of the window films industry, in the recent years. Increasing adoption of various components such as covered release liner, epoxy resin, polyester papers, scratch resistance casing, shades, metal composites, and UV inhibitors, thus enhances durability, improves overall shelf life of the product, and performance of window films recast period, which in turn is expected to aid market growth for window tints.
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The window film market is divided by region as North America, Europe, Asia-Pacific, Latin America and Africa. North America has shown major growth in recent years owing to the rise in the implementation of latest technologies in automotive and construction sector, increase in disposable income among general population, recent technological advancements such as the advent of bio-based polyester film, and existence of well-established industrial infrastructure in the region. Asia-Pacific region is predicted to hold major market share in the window films with massive growth in forecast period. Countries such as India, China and Singapore are leading the Asia-Pacific market with rapid growth in the automotive and construction industries, lucrative business environment, and significant investment by leading industry players considering potential growth opportunities in the region.
The key players in the window film industry are the 3M Company, Eastman Chemical Company, Madico, Inc., Toray Plastics, Inc., Hanita Coatings RCA Ltd., Johnson & Johnson Co., Armolan GmbH, Rayno Window Film Ltd., Suntek Energy Systems Pvt., Ltd., Reflective SAS, and Nexfil Co., Ltd.
Global Window Films Product Outlook (Volume, Thousand Square Meters; Revenue, USD Million; 2014 - 2025)
• Sun control window film
• Decorative window film
• Safety & security window film
• Privacy window film
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