A good Social Media Marketing Strategy helps you achieve the goals you have set for your business. Here we are sharing the top 15 basic tips to improve your Social Media Marketing that will help you to enhance your campaign on Social Networks.

1. Optimize Your Business's Social Profiles
2. Know Your Audience Perfectly
3. Attract the Users With Infographics
4. Keep Your Content Always Fresh
5. Take Advantage Of Your Blogs!
6. Use The Social Buttons to Share Your Blog Posts
7. Organize Contests And Promotions
8. Don’t Be Afraid To Experiment
9. Interact With Your Audience
10. Include Calls to Action in Your Posts if Possible
11. Evaluate Your Social Media Strategy Regularly
12. Include Images and Videos in Your Social Media Marketing Strategy
13. Choose Related and Trending Hashtags Very Well
14. Use Analysis Tools for Each Social Media Platform
15. Add Some Motivational and Inspirational Post in Your Content

With the help of these 15 tips, you can surely improve your Marketing on Social Media. Include them into your routines and don't forget to control your metrics using analytical tools. Alternatively, you can hire the best Social Media Marketing Services in New Zealand.

Finding difficulty in managing Facebook, Twitter, Google Plus or Youtube Account? Krish Marketing is the right place for Social Media Optimization Services with 100% success rate.

Starting an ecommerce website is a daunting task. There are many moving pieces to take into consideration. What platform should I use? What should I include in my homepage? What colors should I use for the buy button? In all reality focusing on the design aspect or the look without thinking about selling is a grave mistake. Right now you’re probably not doing enough to get the most out of your visitors.

Ecommerce revenue last year was around $322 billion and this number is expected to rise to $485 billion by 2020. You can too increase revenue to your store by identifying areas where you can improve; the areas that really matter in your ecommerce site.

Let’s explore the top 5 secrets that your web designer didn’t share with you…

Secret 1: Social proof will boost your sales

You can strengthen shopper confidence and increase product conversion by leveraging social proof on your ecommerce website. According to research, 74% of consumers trust the opinion of other consumers when shopping online.

A few ways you can use social proof on your website: – Easiest thing to do. Have testimonials on product pages.

Display “Number sold” and “Number of people watching” sorta like what you see on eBay.

Use cross selling. For example, “Other people who purchased this item also purchased…” as seen on Amazon. If you use Shopify this is a great plugin: Cross-Sell

Put the number of products sold to date on display (for example; “10 number of people purchased this product”)

You can add an app that allows visitors to see real-time purchases.

Secret 2: User friendliness aka design around the user experience

Don’t you hate shopping online where you can’t find exactly what you’re looking for, or when you can’t seem to spot the “Add to Cart” button? On average, 91% of unhappy customers will not willingly do business with you again.

A happy customer is a returning customer. User experience plays a huge role in websites, specially in ecommerce sites. You need to make sure your site is easy to navigate, find products or services, and have multiple options for the consumer to contact you.

Two user-friendly features that we try to encourage our clients to use are to install a “Live Chat”, and also make your checkout just one page.

Secret 3: Huge opportunity in abandoned carts

You are probably losing as much as ⅔ of your revenue on abandoned carts. Reports have shown that an average of 69% abandoned shopping cart rate.

Now a large portion of cart abandonments are simply a natural consequence of how users browse sites. A lot of users will window shop or try to calculate how much the total will be after tax and shipping. Customers abandon carts for different reasons. The key here is to remove as much hesitation and make the process buttery smooth.

Make checkout easy! One page checkout is definitely recommended.

Be transparent with pricing on shipping and taxes.

Give them more payment options. Stick with the big players but be on the lookout for new ways of payment, like Apple Pay.

DON’T MAKE THEM REGISTER. Allow them to check out as a guest.

Another great thing to do is to create an automated email chain to be sent to users who abandon their carts.

Secret 4: Access to frequently asked questions related to individual products

Amazon does a great job at this. You see it for each individual product. They have frequently asked questions on top of the regular reviews.

Adding an FAQ section to each product is a great idea to alleviate questions your customers might have. Another feature you might want to add is the ability to live chat. Customers love this feature because they can get immediate answers without having to look around your ecommerce site.

Secret 5: Automate email chain after purchase

Post-purchase email automation allows you to write, schedule, and automatically send relevant information to your customers. Once your order has shipped it is imperative that you keep the dialogue going. It makes your customers feel like they matter.

You can use some of these examples

Ask for feedback

Just check in with them. Ask if there’s anything they need or if they have any problems.

Suggest helpful resources. If you’re a boutique and they’ve just purchased a scarf you can provide a tutorial video on different ways to wear a scarf.

Important links like return policy and warranty information.

Need Help?

As a results driven Digital Marketing Agency, we build results-oriented brand strategies and continually refine your campaigns for the greatest outcome. As a result, we are able to off services from full-scale digital marketing and advertising strategy, right through to our precise execution and reporting.

Being a holistic Digital Marketing Agency, our team is packed full of digital marketers, web developers, designers, content and search engine specialists who understand how the internet “thinks” and works. We have joined forces to create a full-service internet marketing agency that utilizes the massive power of the internet for the benefit of our clients.

If you need help with a kick-ass eCommerce strategy, contact us on 1300 312 735 or email us at info@limelightdigital.net and one of our amazing team will be in touch.

As the name suggests, brand monitoring services is about monitoring what is said about your brand. However, this is much more complicated. Brand monitoring is one of the most important business analytics tools, which is monitored strategically across different channels on the web or on social media so that it relates to your company, your product, your brand, and everything else. Recognize different emotions that are clearly associated with the business. Finally the answer.

A brand's online reputation is noteworthy for consumers and the targeted demographic base. In this dynamic and constantly changing world, you need the full insights of your brand to stay on the market. In the past, brand monitoring services were specific to large companies with specific PR budgets, but today they are no more. With the tools and services that are available to small businesses today, brands can be monitored and truly accessible to any brand. This process is an integral part of business intelligence for almost every type of company. To support this important process, there are numerous tools available in the market that enable monitoring of the web and social media. However, not all of these tools are the same because the process is quite complex. Each has its own perspective, methodology, metrics, depth of analysis, measuring channels, reports and user interface.

Brand monitoring in social media

Undoubtedly, social media networks are a strong communication channel for every brand. Customers use this platform to express their opinions about your products / services, concerns and complaints. The best strategy is to be honest, understand their opinions and be generous with your customers. Your constructive feedback will be valuable to make things better. This interaction with your customers promotes a positive and positive impression of your brand. If you pay close attention to the user of your product, you can significantly grow your business. It can put you on the map as a user-oriented brand.

Monitoring your social media presence is essential as SM collects places that are full of people's thoughts, opinions and concerns about you, your competitors and your activity area. Some of these people may be disappointed with your services, while others may be looking for products (marketing leads) similar to yours. If you react quickly, both ways can be a positive revenue for your company. Without supervision, however, you wouldn't know any of them.

The web media mentions the brand

With web monitoring, you can track your ads, negative rankings, keywords and domain names that display your content, rather than your website and your content. Proper trademark tracking, misleading advertising and separation between licensors and licensors is also an important part of web monitoring. If you lose control of your brand, your company and brand will be valued.

Web monitoring keeps you up to date with the latest updates and releases of your products. Rival marketing strategies, especially their online activities, will also be in-depth. You can even monitor what is being said about you in real time. There are tools available on the market that allow you to manage and monitor your various channels. In addition, web monitoring provides you with information about the websites that talk about your brand and what content is displayed about you. On this basis, you can build a good relationship and partnership with them. If possible, you want to get the most out of your brand, which is also featured on third-party websites.

To conclude

It is clear that social media and web media have a sea of ​​data that can be used for monitoring and measuring for different business purposes. This is why it is important to benchmark and track your success over time. Measurement is inevitable. It helps you compare your competitors, analyze the vast ocean of tweets and blog posts and allocate them to a list of insightful insights (social media monitoring analytics). Monitoring, on the other hand, allows you to hear and respond in real time, get marketing leads, and protect your brand from negative words. Monitoring and measurement should be an integral part of a company's social media marketing.