Functional Energy Drinks Market Scenario

Functional beverages are non-alcoholic beverages which aid to keep the consumer’s body hydrated and offer additional micronutrients which include herbs, vitamins, minerals, amino acids, or sometimes raw fruit or vegetables. Functional energy drinks is a type of functional drinks. Functional energy drinks provide vitamin B which keeps red blood cells and aids to regulate the nervous system. Functional energy drinks are becoming a popular beverage due to its specific health benefits.

The Global Functional Energy Drinks Market Size is anticipated to be driven by the increasing awareness of health awareness among the consumers. Also, the advancement in product development coupled with the technological up gradation is considered is one of the significant reasons for the increasing growth of functional energy drinks market during the forecast period.

Key Players

The key players profiled in the functional energy drinks market are Tata Global Beverages (India), Red Bull GmBH (Austria), Coca cola Co (U.S.), Pepsi co Inc. (U.S.), Abbott Nutrition Limited (U.S.), Mondelez International, Inc. (U.S.), National Beverage Corporation (U.S.)

Study Objectives of Functional Energy Drinks Market

• In depth analysis of the market’s segments and sub-segments
• To estimate and forecast market size by product type, packaging type, distribution channel, and region
• To analyze key driving forces influencing the market
• Region level market analysis and market estimation of North America, Europe, Asia Pacific, and the rest of the world (ROW) and their countries
• Value chain analysis & supply chain analysis of the market
• Company profiling of major players in the market
• Competitive strategy analysis and mapping key stakeholders in the market
• Analysis of historical market trends and technologies along with the current government regulatory requirements

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Intended Audience

• Functional Energy Drinks manufacturers
• Raw material suppliers
• End users (food industry)
• Retailers and wholesalers
• E-commerce companies
• Traders, importers and exporters

Key Findings

North America dominates the functional energy drinks market followed by Europe

Asia Pacific is projected to witness a massive growth during the forecast period of 2017-2023. China is estimated to create a favorable environment for the increasing growth of Asia Pacific region.

Segments

Functional energy drinks have been segmented based on product type which comprises of isotonic, hypertonic, hypotonic and others. Functional energy drinks market has been segmented based on packaging which comprises of bottle, can, tetra pack and others. Functional energy drinks market has been segmented based on distribution channel such as store based, and non-store based. Store based distribution channel has been further segmented into supermarkets & hypermarkets, convenience stores, specialist retailers and others.

Regional Analysis

The global functional energy drinks market is segmented into North America, Europe, Asia Pacific, and rest of the world (ROW). Among these, North America is estimated to retain its dominance throughout the forecast period of 2017-2023. This is attributed to the increasing awareness of the healthy food habits and increasing disposable income of the consumers.

European region is estimated to account for a healthy market proportion during the review period of 2017-2023. However, Asia Pacific region is estimated to witness a maximum growth in the global functional energy drinks market during the forecast period of 2017-2023.

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Global digestive health drinks market is expected to grow at a significant CAGR in the upcoming period as the scope and its applications are rising enormously across the globe. Digestive health drinks are the products that help to keep away digestive problems by distressing symptoms like weight gain, gas, constipation, diarrhea, and bloating.

The factors that are playing a major role in the growth of digestive health drinks market are the rising awareness among consumers regarding benefits of digestive health drinks, the rising preference for active and natural elements, the changing lifestyle, and the rising importance of higher fiber consumption. However, lack of awareness and the presence of alternatives may restrain the overall market growth in the years to come. Digestive health drinks market is segmented based on type, product type, distribution channel, and region.

Prebiotics, probiotics, and fermented dairy products are the types that could be explored in digestive health drinks in the forecast period. Fermented dairy products comprise yogurt, buttermilk, and kefir (milk kefir and coconut kefir).

Cranberry juice, kombucha tea, coconut and almond milk, ginger tea, fruit juices, and other product types that could be explored in digestive health drinks in the forecast period. The ginger tea accounted for the significant market share of digestive health drinks. The reason could be the high demand from consumers.

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Based on the distribution channel, offline channel and online channel could classify digestive health drinks market in the forecast period. The offline sector accounted for the substantial market share of digestive health drinks and is estimated to continue its dominance in the years to come. The reason could be easy availability and the growing number of consumers preferring offline purchase.

Globally, Asia Pacific regions accounted for the substantial market share of digestive health drinks and is estimated to lead the overall market in the years to come. The reason behind overall market growth could be the presence of key manufacturers in the region and high demand from consumers. The young population in the developing countries like India and China are the major consumers of digestive health drinks.

North America and Europe are also estimated to have a positive influence on future growth. North America is the second large region with significant market share. However, Europe is estimated to grow at the higher CAGR in the forecast period.

The key players profiled in the digestive health drinks market report are Lifeway foods Inc., Danisco A/S, Probi AB, Danone SA, General Mills Inc., Nestle SA, Biogaia AB, Yakult Honsha Pvt Ltd, Clover Industries Ltd., and Arla Foods Inc. These players are concentrating on inorganic growth to sustain themselves amidst fierce competition.

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