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text 2021-11-16 07:42
All-inclusive Insights on Beacons: Types, Advantages, and Use Cases!

 

 

Beacons happen to be an integral component of IoT technology and are transforming the functioning of diverse industrial domains at a fast pace. The concept of Beacon was launched in 2013 by Apple and has progressed a long way since then. Take a look at these amazing stats concerning beacon technology.

 

A 2020 report by Statista states: “The market value of Beacons technology was 519.6 million USD in 2016 and is expected to grow at a CAGR of 59.8% such that the market value will shoot up to 56.6 Billion USD by 2026.”

 

This post takes you on an insightful journey into the world of Beacons! So, let’s explore comprehensive aspects of the Beacon technology – types of Beacons, benefits of Beacons, IoT applications using beacons, and many more.

 

What are Beacons?

 

A Beacon is a small wireless device that continually transmits a radio signal displaying its presence with its unique ID. This signal is captured by nearby smart devices, mostly smartphones that use BLE (Bluetooth Low Energy) technology. The smartphone device detects the signal sent by the beacon by reading its identification number (ID) and then calculates how far away the beacon is located. Based on this information, an action is triggered on a mobile app compatible with a beacon.

 

Beacons utilize proximity technology for detecting human presence within close vicinity and then trigger pre-set actions for delivering contextual, informational, and personalized experiences. As such, beacons are employed in IoT (Internet of Things) networks as well as outdoor/indoor positioning systems.

 

Types of Beacons

 

There exists a wide variety of beacons. Beacons vary as per their size, use cases, battery life, and degree of resistance to exogenous factors. Take a look at the different variants of beacons that emerged to accommodate diverse business requirements!

 

  • Standard beacons are devices sized like a Wi-Fi router or even smaller and are used for indoor tracking and proximity solutions.
  • Small-sized portable beacons that are as big as a large sticker or a credit card are utilized for proximity solutions and asset tracking.
  • USB beacons are portable, small in size, and can be promptly deployed. These are used for asset tracking and proximity solutions.
  • Sticker beacons happen to be the smallest beacons available and are used for asset tracking.
  • AI-empowered beacon is a machine learning-empowered device capable of detecting various gestures as well as movements.
  • Video beacons refer to the devices that are plugged within the back of a screen for delivering digital signage and providing contextual visual information. For instance, the users of a beacon-enabled app receive personalized offers when they appear near the display screen of an eatery.
  • Dedicated beacons are devices that are resistant to exogenous factors like water, dust, shattering, and antistatic/UV. These serve as proximity solutions in harsh eco-systems and are employed for indoor tracking.
  • Parent beacons are as big as Wi-Fi routers. They are used for tracking other beacons, gathering data, and then storing it in the cloud, etc.

 

The Basic Components of a Beacon and their Roles

 

A beacon consists of a battery-powered small ARM computer with a CPU and a Bluetooth Smart connectivity module. And, for running this module, firmware is installed within beacons. Its computing power is limited as the maximum Bluetooth Smart playout is only 257 bytes – inadequate for inserting media content. Therefore, it can be used to encrypt a beacon’s ID and process sensor data. There exists a small antenna within the CPU which is designed for broadcasting electromagnetic waves with a length and frequency of 2.4 GHz radio waves. On account of the RSSI (Received Signal Strength Indicator) estimate, this technology is useful for location and mapping services.

 

The eco-system of the beacon technology consists of an SDK, beacon devices, and back-end management tools. Also, noise-reduction algorithms are present to smoothen the signals and lead to fairer outcomes. 

 

How does a Beacon function?

 

A beacon continuously broadcasts an identifier – a unique ID number. Once, a mobile device picks up the identifier and gets connected; the beacon accomplishes the function that it has been programmed to execute. When a user enters the zone where an IoT network containing beacons or a positioning system is established; they receive a code through a text message on their mobile devices. Such a message can be sent only via a mobile app in the form of a push notification.

 

Beacon IoT apps are installed within smartphone operating systems following any one of the beacon standards – iBeacon standard for Apple smartphone devices: iOS7 and higher versions; and Eddystone standard for Android mobile devices: Android4 onwards. Lastly, the smartphone user must give permission for enabling beacon-based notifications and using a particular positioning system.

 

Beacons: Use Cases

 

 

Smart Shelves

 

Beacon-infused smart shelves assist retailers to comprehend consumer preferences, identify customer demands, and enable speedy and effortless tracking as well as stock control.

 

Such shelves are powered with an RFID (Radio Frequency Identification Reader) that can be embedded either into the shelf or placed over/below/behind the shelf. This reader is used for scanning the targeted commodities placed on the shelf and then notifying the backend system of those items.

 

Indoor Tracking

 

Google maps, the most commonly used tracking and navigation tool possesses certain limitations: It’s incapable of tracking within concrete areas like buildings and fails to provide point-to-point navigation across short distances. All these shortcomings of Google maps are fulfilled by beacon-powered solutions used for indoor tracking in areas such as malls, exhibitions, hospital spaces, resorts, hotels, huge organizations, airports, etc.

 

Beacons are installed within the building which sends Bluetooth signals to the users’ smartphones such that the positioning data is directly displayed on the mobile screens. Here, the signal strength measurement is used for localization. Moreover, the device can transfer data to platforms where the collected data is intelligently processed. When the position is determined the accuracy of a client-based process is one to three meters and the range is up to three meters. It detects the present floor too.

 

Implementation in the Educational Sector

 

This technology facilitates the functioning of educational institutes such as colleges, universities, training institutes, etc. Beacon devices placed in each class can replace traditional notice boards used for broadcasting important information like administrative posts, time-tables, upcoming activities, etc. to the students via push notifications; conducting automatic attendance using timestamps; and many more.

 

Healthcare Sector Implementation

 

Coming to the healthcare sector, beacons embedded within mobile devices of the medical facility enable efficient equipment tracking. Moreover, a beacon can load the patients’ medical records/history into the doctor’s iPad immediately after the practitioner enters the patients’ room and remove those records after the doctor leaves the room. Beacons are also immensely useful in helping patients as well as visitors to navigate through large corridors of hospital spaces by providing them location guidance through maps.

 

Benefits of Beacons

 

Collection of advanced Customer Data

 

The positional accuracy of beacons allows retailers to collect reliable information about consumer in-store behavior. This data plays a crucial role in enhancing your in-store layout and product listings, improving your customer experience, designing effective marketing campaigns, and thereby accelerating in-store conversions.

 

Enhanced Offline-visibility concerning Google Ads

 

Business brands that connect their beacon signals to the Google Ads account gain handy insights about the offline activity of the searchers and track their in-store visits. Tracking the interaction points of the visitors who have clicked your digital ad campaigns provides one an idea of the effectiveness of your campaign and helps you to identify the areas of improvement so that they can tailor their marketing strategy accordingly. This is how beacon-empowered online marketing strategies are directly linked to offline attribution.

 

Advantages for Consumers

 

Beacons allow consumers a personalized interaction during their shopping experience thereby improving the UX to a great extent. Targeted/customized ads from their preferable brands provide customers the flexibility to choose wisely while offline as well as online purchasing and hence, helps in building familiarity, trust, and security.

 

Final Verdict

 

Tech giants like Google and Apple are promoting the Beacon technology in full swing and the outcome is obvious – businesses across various domains are leveraging its promising potential. Would you also like to reap the benefits of this amazing technology? Well, reach out to Biz4Solutions, a prominent offshore software development services in India and U.S.A, for our customized software solutions using this beacon technology.

 

To know more about our core technologies, refer to links below:

 

RoR App Development Company

 

Swift App Development Company

 

Java App Development Company

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text 2021-07-02 15:05
KNOW 10 POINTS TO CONSIDER WHEN CHOOSING YOUR BROADBAND INTERNET

Thinking about switching or starting to use broadband internet in your home? This is an option widely used in Brazil and has many benefits for those who need online access, whether to access social networks, do research and schoolwork, play connected with friends, or even work remotely!

 

As with any purchase process for a product or service, the search for a solution must be done in a planned manner, especially when there are so many suppliers and options available.

 

With that in mind, we have 10 points you should consider when choosing a broadband internet plan for your home! Check out:

 

  1. KNOW WHAT IS RIGHT FOR YOUR NEED

First of all, it is important that you make an assessment of your usage needs. This helps you understand the access, upload, and download speed you should be looking for in the market. Also, consider how many people will use the service. We have some recommendations to help you understand your profile:​

 

1 mega internet: suitable for those who use the network little, just for emails, news, and social networks;

 

5 mega internet: best for viewing videos, light downloads, and video calling;

10 mega internet: suitable for those who are always connected, ideal for watching many videos, social networks faster;

20 mega internet: faster data loading, even long movies, and use for online games;

50, 100, and even 300 mega internets: aimed at those who have many connected devices (a family with many users, for example) and for uploading high-quality videos.

Remember that many plans offer unlimited access but reduce download or upload speed. So, ask about the difference in speeds for each plane. Also, always consider the number of people and devices connected to the internet to choose your plan. You may also be interested in "Cable TV network" here Whatsapp Sky

 

  1. DO A TARGETED SEARCH FOR OPTIONS

With the information set on what's right for you and a budget in mind, it's time to look for available options. For this, an online search and request for referrals from friends and family can be used. 

 

To optimize your search and make it easier to compare available companies, select only those that meet your speed needs and fit your budget. This makes it easier to choose between them.

 

  1. THINK COST-EFFECTIVE

With a reduced selection of options, the first thought is to choose the cheapest among them, right? Not always! The ideal is to choose the one that offers the best cost-benefit ratio, that is, the one that has the most advantage over its price. 

 

An example of this is two internet plans, the first offering 10 Mbps speed for R$120.00/month and the second offering 5 Mbps for R$100.00/month. In this case, it would pay to select the first plan, which offers double the amount of internet for just R$20.00 more. 

 

  1. CHECK FOR DATA ALLOWANCE

Do you know the data consumption limit that mobile internet operators use in their plans, that when it's over you can't use practically anything until your plan is renewed? Some companies are offering plans with these conditions for broadband internet in homes. Be aware of this so as not to select a plan that is limited, which can incur additional costs by purchasing more data for your home! 

 

  1. BEWARE OF PROMOTIONS

Something very practiced by broadband internet companies is to offer promotional values ​​to new subscribers. Despite being very attractive, the cost of the plan is only valid for a certain period of time, such as two or three months, and this information is not so highlighted in the information provided. In order not to have any surprises, ask about the actual monthly fee.

 

  1. CONSIDER HIRING COMBOS

Many internet companies also offer pay-TV and phone services as a bundle of services that often seem attractive. You won't have to worry about multiple companies and the account is just one. However, many of them require a minimum period of use to reduce the value and charge cancellation fees if you want to get rid of the service.

 

  1. REVIEW THE SUPPORT OFFERED

The reality is that we only realize the importance of support when we have a technical problem and the internet provider takes a week to resolve or does not respond during the weekends. In order not to be harmed, it is important to verify that the company offers quality support, with several contact channels and a team prepared to resolve faults quickly.

 

  1. ALWAYS LOOK FOR REFERENCES

Another important tip is to look for references about the quality of the company, such as customers who already use the service, rating it on review sites such as Reclame Aqui or the company's Facebook page. Ask if the internet is good if network problems are common and if the service is efficient.

 

  1. WATCH OUT FOR ADDITIONAL FEES

We often hire the internet service believing that the amount to be paid is just that, however, there are surprises such as installation costs or additional equipment needed. Some companies even ask for a plan membership fee, and all these costs, when added up, represent far more than the initial budget. Therefore, before closing with a supplier, ask about any amount that will be added to your payment.

 

  1. EVALUATE FIBER OPTIC OPTIONS

There are some problems related to the use of traditional broadband internet offered by companies. It is dependent on energy to function, in addition to often the promised speed is not delivered and the customer pays for something they do not receive. As a solution to these problems, many people are choosing to use fiber optics.

 

Called internet at the speed of light, optical fiber has won the market because it does not depend on electricity to work and, mainly, because of the better quality of service provided, without a drop in the speed provided and technical failures that compromise its use.

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text 2021-06-22 12:47
How social media plays a significant role in Organic Traffic

 

 

Social media serves plenty of purposes these days; from online video calling with strangers to business promotion, everything is getting possible with its help. Social Internet Marketing is different from conventional product and service marketing because it is not based on the only real connection between your advertiser and the consumer. Instead, the ideal goal of social internet marketing is to create an effect of interest in discussions between people about your goods or services. Successful social media marketing on the Internet should be planned in such a way as to create hype. The success of this form of campaign depends entirely on the marketer's ability to lure social network users into discussing and encouraging the product. Social Internet Marketing must be well-planned outwardly to generate high-quality articles that can attract your target market. Therefore, most marketers run ad campaigns on Instagram and Facebook and buy Instagram prospects with followers.

 

The social media role in Marketing for business 

 

There is absolutely no doubt that social networking sites help everyone professionally and personally. Probably the most crucial advantage of Social Internet Marketing is that? In particular, do you think about the number of users of programs such as Facebook, Instagram and Twitter? The alternatives to growth and exposure are endless. Moreover, the individual cannot underestimate the speed and ease with which information can spread among users of social networks.

 

Show your online presence.

 

On a website, you are limited to only direct and free searches, which is not significant. However, to build your online presence, it is essential to improve your existence. A social platform is the best way to showcase your company internationally and attract more customers to your website. Nowadays, you will find many social media that you can use according to your convenience.

 

You can enhance your reach to customers. 

 

Reach plays an essential role in increasing the popularity of your content or goods on social media sites and publishes it as much as possible. . Thanks to the support of social networks, you can increase the visibility of your articles or goods to countless users, both with paid and unique ways. This will not only increase your company's reach on the social system, but it can also redirect to your website via social profiles.

 

High Lead conversion through Social platforms

 

If you run an online store, your ultimate motto will be to sell the best products. For this, you will need a considerable number of users who can research your goods, and many of them will turn into your customers. Therefore, social networking sites play an essential role in this. For example, a purchase that Instagram enjoys can also allow you to get a healthy conversion flow at this stage. Furthermore, every time you use a social platform for advertising your business, you find countless customers turning into your customer and using your goods and services.

 

Organic Traffic can be boosted with Social Media. 

 

The search engine is now more economical than your mind. Nowadays, social signals are treated as a variable for positioning your links in search results. Consequently, when you have a vast user base on a social media platform, you may have better search rankings to push visitors from social and natural media. Thus, it will become a significant part of search engine optimization specialists who try to position your business in the search engine. Social Internet Marketing is the way forward for internet marketing and marketing in books or other newspapers; it is relatively inexpensive and straightforward. Considering all of these, it might be evident that there is no point in integrating Social Internet Marketing into your current online marketing plan and using this latest moderator.

 

 

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photo 2021-06-18 10:01
Basic Steps to Getting a Website on the Internet

There is a lot of work that goes into building a performance-driven website that's active, engaging, and sought after. The primary thing you need before you can get your website up and running is a domain name. Hosting is your place of business; a place to put your website. The next step is “connecting the dots.” Once your website is up and running, you'll need to draw users to your site. You'll do this through local marketing strategies and search engine optimization. Getting your website noticed involves providing a valuable resource for your web users. Do you need help simplifying your website? If yes then it is best suited to connect with the experts of a web designing company in Aurora, CO

 
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text 2021-06-02 08:55
Internet of Things (IoT) Market With A CAGR Of 15.2% During 2012 - 2024

Synopsis:

 

The global Internet of Things (IoT) Market scope was projected at US$ 605.69 billion in 2014. It is expected to reach US$ 1.88 trillion by 2022 with a CAGR of 15.2% during the completion of the prediction period. The idea of IoT has transformed the manner, organizations through business verticals. It assists organizations in growing working efficiency and enhancing business results.

 

The whole lot of business verticals are experiencing a vast alteration in a proposal to deliver reachable, excellent, and reasonable services to their clienteles. New-fangled uses, an outcome of innovative technology, are being developed to discourse altering necessities of the business. IoT, in grouping with big data and cloud computing, is making profitable openings for the organizations. The growing number of connected devices and the propagation of smartphones have funded considerably to the growth of IoT.

 

Manufacturing sector inherently concentrating to growing their efficiency of business procedure and the productivity by way of optimal use of source. One of the important issue motivating the manufacturing sector in the direction of IoT empowered placements is having standardized and reliable united vision of the data and procedures for smooth admittance for maximum of the shareholders. The vendors of Industrial IoT have been attaining control above numerous varied industrial procedures by way of incorporating cutting-edge IoT platforms and resolutions to systematize industrialized processes.

 

IoT technology has been empowering retailers all over the world, to link to both - people and businesses. This permits retailers to increase understandings regarding the performance of the product and discover new-fangled methods of client engagement.

 

Classification:

 

The global Internet of Things market can be classified by Application Area, Platform, Service, Software Solution and Region. By Application Area, it can be classified as Smart mobility and transportation, Connected logistics, Smart energy and utilities, Smart retail, Smart manufacturing, Building and home automation, Banking and Financial Institutions (BFSI).By Platform, it can be classified as Network management, Device management, and Application management.

 

By Service, it can be classified as Managed service, Support and maintenance, Professional service, Consulting service, Deployment and integration. By Software Solution, it can be classified as Network bandwidth management, Data management, Real- time Streaming Analytics, Remote monitoring system, and Security solution.

 

Request a Free Sample Copy of Internet of Things (IoT) Market Report @ https://www.millioninsights.com/industry-reports/internet-of-things-iot-market/request-sample

 

Regional Lookout:

 

By Region the global Internet of Things (IoT) industry can be classified as North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America griped the biggest share of market during the past year. The issues accountable for this development consist of technical progressions, speedy digitalization through business verticals, and growing acceptance of smart connected apparatuses that have additionally powered the development in this province. It has got enormous uses, everywhere in diverse businesses. For example, a storage and warehouse company, Lineage Logistics (U.S.A.) work together with Monnit Corporation for IoT empowered sensors. Monnit Corporation delivered Lineage Logistics vibration and temperature sensors.

 

Increasing demand for smart devices in the U.S.A and Canada pushes the market in North America. The province is expected to top the global market during the period of forecast. Large scale implementation of technologies for example Artificial Intelligence (AI) and Cloud computing in this area adds to the development of the IoT market.

 

A number of mergers & acquisitions (M&A) amongst foremost companies and IT companies in North America is additional reason motivating the market. On top of North America, additional provinces for example Europe and Asia Pacific are expected to develop substantially during the period of forecast.

 

Companies:

 

Some of the important companies for Internet of Things industry are Adore board, Google, IBM, Lexalytics, Sentiance, Cogito, Kairos, Beyond Verbal, Gorilla Technology, Microsoft, Sen Sum, NVISO, Tobii, Noldus Information Technology, I Motions, Cisco, Apple, Dell Technologies , Oracle, Affectiva, Intel Corporation, Hewlett Packard Enterprise, Google, Facebook, and Microsoft.

 

The report “Internet of Things (IoT) Market” is available now at https://www.millioninsights.com/industry-reports/internet-of-things-iot-market

 

Market Segment:

 

IoT Component Outlook (Revenue, USD Billion, 2012 - 2022)
• Devices
• Connectivity
• IT Services
• Platforms

 

IoT Application Outlook (Revenue, USD Billion, 2012 - 2022)
• Consumer Electronics
• Retail
• Manufacturing
• Transportation
• Healthcare
• Others

 

IoT Regional Outlook (Revenue, USD Billion, 2012 - 2022)
• North America
• Europe
• Asia Pacific
• Latin America
• MEA

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