With changing time, the ways of carrying out business have also changed. In the olden times, there was no emphasis on developing a brand for your products and services. However, in the present digital era, designing distinctive and creative logos can make a huge difference in the success of your company. A logo is a mark that your brand owns. Before you start designing a company’s brand, here are some things that you must keep in mind:
Establish a Business Identity:
If you see from the point of view of a customer, every brand looks the same. However, in the real sense a particular brand is different from other entities in many aspects. With a plethora of companies prevailing in the market, it is essential to establish your unique business logo. The best logo designers in India suggest to understand your brand better by answering the following questions:
who are you, what is the purpose you intend to serve with your endeavours, whose requirements do your products intend to meet, and why customers should choose you.
Opt for a right combination of colour, shape and typography:
A logo is not just about colours but also about the shape and fonts. It is not a mere coincidence that Amazon has an arrow below its name that is connecting the ‘A’ to the ‘Z’. It reflects that it has a connectivity with national and international brands.
Different types of colours also have an impact on customers in different ways. For an instance, being a restaurant owner, you may choose vibrant colours such as red as it evokes hunger pangs amongst people. While black denotes sophistication or decency, blue represents trust, creativity and security. Besides colours, shapes are also useful in conveying a brand message to the customers. Like if you are offering women-centric products, then you can take a circular image as your logo. A circle represents togetherness, unity and feminism. On the other hand, a square-shaped logo depicts masculism or strength. Lastly, comes the fonts you want to see in your logo designing. A common thing about the best logo designs in India is that the font is too simple that it gets easily registered in the human minds. There is no point in opting for elaborative typography. To make the most ibrand influence, choose the right combination of color, shape and typography as they have a psychological impact on the audience.
Dare to think out of the box:
Try experimenting with your designs. Think in a way you have never thought before.The real-life example of this is the leading mobile developer, Apple. It created a common logo with a twist. This is what you have to do. Before sketching out the logos on your computer screen, research the top brands falling in your business niche. The moment people see your logo anywhere, they must think of you. The ideas and concepts behind the logo can give an insight into the business philosophy.
Know your client:
It is not necessary that every client will have the same tastes and requirements. Working as one of the logo designers in India, my clients often rejected my designs. Reason being that they had different themes in their mind but I had an altogether different perspective towards their brands. Thus, it is important to understand what exactly are your customers looking for. Arrange a one-to-one meeting with your clients and pen down their every detail, no matter how small it is.
Let your brand soar with the right logo. Haven’t found the logo designers in India? Connect with our team of experienced and skilful logo designers. Hope you found this blog useful.
More info: Vervelogic