Like any industry, insite research has evolved over the years. How market research is conducted today looks quite different than it did 100 years ago. Even though market researchers use techniques today that weren’t available even 20 years ago, the foundations of market research remain the same: getting a deeper understanding of peoples’ needs, wants, and beliefs. This blog is the first in a two-part series that looks at how market research has evolved over the past 100 years.

There is no doubt that market research has benefited from technology. Data collection used to be a laborious and slow undertaking, taking weeks to collect. Nowadays, researchers can gather more data within hours. Technology also allows market research recruiting teams to access a more culturally, ethnically, and geographically diverse group of people to participate in studies.

A Brief Timeline of Market Research from the 1920s-1960s

1920s: Market research as we know it today can be credited to Daniel Starch, who first developed methodologies for studying and testing market research in advertising. His creation of the Starch Test was the first tool that attempted to measure how effective magazine and newspaper ads were. For the first time, companies could know if people remembered seeing their ads, and what effects (if any) they had on behavior.

1930s: Most Americans are familiar with the Gallup poll, as it’s often referenced when taking the pulse on public opinion on a wide range of topics. George Gallup was a numbers guy and realized that small samples of the populace could generally predict attitudes. The surveys and polls (quantitative research) that are still used today can all trace their origins to George Gallup.

1940s: Most market research involves focus groups. Because focus groups are so ubiquitous, it’s easy to forget that they didn’t exist prior to the 1940s. The impetus for focus groups, or ‘focused interviews’ as they were known, came about during WWII, as a way to measure reactions to anti-Nazi radio broadcasts. What was discovered while testing various messages was that you had to drill down to gain further insights into how participants felt and reacted to the messages. This was the dawn of qualitative research consultant.

1950s-1960s: During this period was the heyday for motivational and consumer behavior research, as well as a leap forward in predictive statistical techniques developed by Paul Green. The developments in market research recruiting firms during this era had a massive impact on advertising. Using in-depth interviews, brands were able to dig deeper into peoples’ desires and create ads that were relevant to the masses.

In our next blog we’ll pick up in the 1970s to our present decade. While the methodologies and tools have evolved over the years, what has remained the same is that market research is the only way companies can gain insights into consumer behavior and motivations.

Wanting to find the best people to participate in your Market Research Study? Contact us Today!

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Sometimes cliches or soundbites take on a life of their own. Take for instance the well-known line, “If you build it, they will come.” Most people know this line from the movie Field of Dreams, and use it to justify building something before there is an audience or known group that actually wants what you’re building. This quote has morphed from the original line from the movie which was “If you build it, he will come.” It almost doesn’t matter what the original quote was because the idea behind it has become such a familiar phrase throughout our culture.While this quote sounds great and inspirational, when it comes to market research recruiting firms, it couldn’t be more wrong.

We have numerous examples of organizations calling us to help them recruit people to fill out a survey. In most of these cases the organizations thought that all they had to do was create a survey and post it to their website or social networks and, bam, people would feel compelled to take the survey. It’s always a disappointment when reality sets in and you discover that most people can’t be bothered to participate in any type of nationwide qualitative research firms or quantitative market research study without being incentivized or specifically recruited.

Some organizations provided feedback and said they thought the costs of recruiting for a large, quantitative study would be too cost prohibitive, which is why they tried to do it themselves. What they failed to understand is that failing to recruit is also cost prohibitive in that the study will be worthless without participation. We’ve delighted and surprised many clients when they learned that recruiting for quantitative studies isn’t as expensive as they feared.

Our trained recruiters have many tricks up their sleeves to get people to participate in market research, from obscure topics to general consumer studies. Each market study is unique and no two studies have the same parameters for recruiting. When it comes to recruiting for large-scale surveys, we work with the client or market research recruitment agencies to figure out the best way to broadcast the survey and what will work best to incentivize people to participate. Our years of experience with market research recruiting informs our recommendations.

There is no such thing as a ‘simple’ market research study. Each study has many components and each are important to get right. Think of market research like a game of Jenga. There are lots of inter-connected pieces and if some of the foundational components get knocked out of place, the whole thing comes crashing down. Recruiting is definitely one of the foundational pieces of any market research study. Don’t move forward with a market research study thinking, ‘if you build it, they will come.’ As with any successful project, there is a lot of strategy and planning involved. Because much of this takes place behind the scenes, it may appear to outsiders that it ‘just happened.’ Market research doesn’t ‘just happen.’ Researchers and recruiting teams work hard to ensure that the important, foundational components are all in place before the first focus group, in-depth interview, or survey is launched. The more appropriate cliché for market research is, ‘The devil is in the details.’

When it comes time to finding the best people for your next study, Contact Us to learn more.

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Any business needs to always keep its accounts and taxes sorted. This will ensure that you don’t face any penalties and legal issues further. But managing your business accounts can be a lengthy and difficult process. And you might not be proficient in managing business accounts on your own. And in times like these, you will need the help of a professional. Therefore, you must choose from the finest accounting firms in Maryland that can assist you in managing your business accounts and taxes.

Now, it is completely different fromwanting to find an excellent accounting firm and then actually finding it. Therefore, if you want to work with the best accounting firm in Maryland, you must consider the following factors:

· Certifications: The standard certification that any accounting firm has includes CPA. But there are several other types of certifications too such as certified financial analyst (CFA), Accredited Business Valuation (ABV), and more. So, make sure to check the certification of the firm.

· Industry Specialization: Choose an accounting firm that specializes in the industrial sector your business belongs to. Each industrial sector has different sets of rules and regulations.

· Your Company Needs: Don’t forget to determine your company needs. For example, if you need simple bookkeeping or tax services, choose a firm that can provide these specific services. If you need advanced accounting services, choose a larger firm.

· Right Size: Choose an accounting firm that fits your business size. For example, if you have a small business, working with a bigger firm can cost you a lot. Instead, it will be better to choose a smaller firm.

If you feel that this is quite the hassle to choose an accounting firm, contact Kauffman | Kim LLP.

Kauffman | Kim LLP is amongst the leading virtual CPA firms that provide efficient accounting and bookkeeping services to small and medium businesses. The firm has a small team of four that includes professional and certified accountants and tax consultants. Based in Maryland, this firm has already served numerous clients in the region and has made anexcellent reputation. Apart from regular accounting and bookkeeping, the firm also provides management advisory services and tax and compliance services. Kauffman | Kim LLP will help you in making smart decisions for your business. Contact them now to know more.

About Kauffman | Kim LLP:

Kauffman | Kim LLP is a reputed and trusted firm that provides professional small business accountant and tax consultant services.

For more information, visit https://kauffmankimcpa.com/

Original Reference : https://bit.ly/3cShbAM



 

It’s probably fair to say that most of us are happy to see 2020 in the rear-view mirror. Not that Q1 of 2021 will be too different, but the light at the end of this long COVID-19 tunnel is at least visible.

No industry or nation was spared the devastation brought on by the pandemic. The market research industry was no exception and underwent a lot of changes in 2020. Rather than enjoy in-person focus groups and in-depth interviews, all modes of qualitative research switched to virtual platforms. While researchers can still gather lots of rich data from online focus groups, the word on the street is that nationwide qualitative research firms can’t wait to be able to conduct in-person focus groups and interviews again. A lot of nuance gets lost or obfuscated when conducting qualitative research remotely.

We anticipate that some of the changes to market research will remain with us into 2021 and beyond. Below are three trends that expect to see in 2021 as it relates to market research.

Trend #1: Virtual Qualitative Research is Here to Stay

Virtual market research platforms have been around for many years but they really got a boost in 2020. While researchers will tell you that if they have the option to conduct focus groups or in-depth interviews in-person, they’d prefer it, but they’ve adapted well and most market research firms will continue to design studies that incorporate virtual offerings. The upside to virtual studies is it allows recruiting firms to reach a much broader audience. Removing the barriers to having to meet in-person has made for better recruiting outcomes.

Trend #2: There Will be Increased Interest in Journey Mapping

With most consumer behaviour now happening online, companies are scrambling to ensure that their digital offerings can meet the demands of their customers. Only market research can inform companies of how their customers feel about their digital experiences. Researchers can design paid online surveys legit that reveal gaps and opportunities for companies. Journey mapping will provide much more useful data than click stats, KPI data, or even heat mapping. A well-designed journey mapping study will reveal much more detailed and informative data that will help companies improve their digital offerings.

Trend #3: Market Research Recruiting Will Expand

Companies that are nimble enough to pivot during times of disruption are the ones that have staying power. What separates long-term successful companies from those that flounder is having a good handle on what drives consumer behaviour. This doesn’t happen by looking into a crystal ball, but rather by conducting market research. Market research doesn’t happen without vetted participants. Because so many market research studies are now taking place online, research staffing agency are able to pull in qualified participants from a much broader geographic area. We’ve recently recruited study participants from around the world to participate in U.S.-led research because we weren’t limited by geography.

Request a Proposal Today and Get a Jumpstart on Your Next Market Research Study!

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At Focus Insite, we think about market research recruiting all day, every day. Sometimes we forget that those who don’t work in market research might not understand what market research is and who it helps.

In a nutshell, market research (sometimes called marketing research) is any set of techniques or methodologies used to collect information to gain insights and understanding about a company’s target market. Businesses hire market research recruiting firms to conduct studies to help them design better services or products; improve UX designs, position their brand within a competitive landscape, and craft marketing messages that resonate and increase conversion rates.

Why your organization should consider market research

You can’t really understand your users without conducting research. You may have a broad idea of your customers and what they need, but you can’t, and shouldn’t, take their loyalty for granted, or count on it always being there. Qualitative market research studies help your company understand how and why your customers think and behave the way they do with regards to their purchasing decisions. Qualitative studies are an assured way to learn about customers’ motivations, impressions and reasons why they’re drawn to certain brands.

Why does qualitative market research matter?

· Quantitative Research gives you the 30,000 foot view. Qualitative research gives you the close-up view. If you want to understand how many people within a sample population think or behave the way they do, you’d conduct a quantitative study. Dashboards, big data, and surveys are the right tools for telling you what users/customers do at scale, but if you’re wanting to know what they’re thinking and why they behave in certain ways, then a qualitative study is what you’ll need.

· Research always beats suppositions and trends. There are plenty of examples of product launches or new-business ideas that end up in dead-ends. Ideas that fail to gain traction are often the result of assumptions, guesswork, and emotional reasoning. When you spend time with your customers in focus groups or in-depth interviews, you’ll learn about what motivates and compels them and aren’t as likely to get pulled in the wrong direction.

· Market research prevents ‘corporate myopia’. Even ‘A’ teams are susceptible to mis-reading what their customers want. Insiders will never experience a product the way your customers do. It’s easy to become myopic to your service or product and have loads of built-in biases and misconceptions. Market insite research are great ways to learn more about how your customers really use or perceive your product. Features that seem clear to your team might be perplexing or irrelevant to your customer. When you don’t test your assumptions, you run the risk of wasting money, time, and effort. Making changes, or scraping an idea altogether, is way more costly than doing the research up front.

Every market research study requires the appropriate and best qualified participants. Focus Insite works closely with market research recruitment consultants around the world to help recruit the ideal study participants.

Wanting to fill a study? Contact Us Today.

Original Reference: https://bit.ly/3aWepcz