With over 22,000 views, likes and comments from leaders all over the world, the widely successful article on LinkedIn, The 6 Principles of Persuasion Everyone in Business Should Know, showed the relevance and power of Dr. Cialdini Principles of Influence. Leaders all over the world just like you have been asking the same questions:- How do I attract more customers to my business?- How do I motivate my team and improve performance? - How do I increase my sales? - How can I make my company a great place to work? This book is anchored in practical, real-life examples that provides answers to these questions by further exploring Dr. Cialdini principles of influence. You will learn influential strategies and the application behind persuasion in everyday language any leader can apply. You will also learn many important tactics many successful companies like Amazon, Red Bull, HubSpot, LinkedIn, Apple, Google, etc. adopted to increase their sales and motivate their staff to greatness.