The Challenger Sale: Taking Control of the Customer Conversation. Matthew Dixon and Brent Adamson
by:
Matthew Dixon (author)
The Challenger Sale Shares the secret to sales success: don't just build relationships with customers. This title argues that classic relationship-building is the wrong approach. Full description
The Challenger Sale Shares the secret to sales success: don't just build relationships with customers. This title argues that classic relationship-building is the wrong approach. Full description
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Format: paperback
ISBN:
9780670922857 (0670922854)
Publish date: February 1st 2013
Publisher: Penguin
Edition language: English