The Cluetrain Manifesto: The End of Business as Usual
Ten years after Cluetrain's original publication, too many companies still ignore the idea that markets are really made up of people. In our rapidly changing world, this book's message is more vital than ever. Companies may be wired for business, but they still struggle with how to talk to their...
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Ten years after Cluetrain's original publication, too many companies still ignore the idea that markets are really made up of people. In our rapidly changing world, this book's message is more vital than ever. Companies may be wired for business, but they still struggle with how to talk to their customers like human beings.The 10th Anniversary Edition features extensive new commentaries by industry leaders, but the core message of this modern business classic remains intact.
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Format: paperback
ISBN:
9780465024094 (0465024092)
Publish date: April 5th 2011
Publisher: Basic Books
Pages no: 320
Edition language: English
Category:
Non Fiction,
Language,
Science,
Technology,
Computers,
Internet,
Web,
Business,
Economics,
Philosophy,
Sociology,
Social Science,
Communication,
Social Media
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