The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth
by:
Joseph Turow (author)
Format: paperback
ISBN:
9780300188011 (0300188013)
Publish date: February 5th 2013
Publisher: Yale University Press
Pages no: 256
Edition language: English
I didn't make it through this book--as other reviewers say, it's somewhat technical. I just couldn't do it this time around, but it's very important information and I'd like to come back to it when I have more time to concentrate on it.
You know how you one time searched for something about a camera your friend had and now you're bombarded with ads as if you were Ansel Adams? Well, eventually that kind of stuff makes a difference... Honestly, I think I liked the NPR segment better than the book.
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