The Handmade Marketplace: How To Sell Your Crafts Locally, Globally, And Online
It's an exciting new world for crafters. Handmade is hip, creativity is what the market wants, and there are many profitable sales opportunities that didn't exist a few short years ago. For crafters who have more confidence running a sewing machine than setting up a Web site, The Handmade... show more
It's an exciting new world for crafters. Handmade is hip, creativity is what the market wants, and there are many profitable sales opportunities that didn't exist a few short years ago. For crafters who have more confidence running a sewing machine than setting up a Web site, The Handmade Marketplace breaks down and makes sense of the global possibilities for marketing and selling crafts.First, determine the right price for every item — not too expensive and definitely not too cheap. Whether the product is beaded jewelry or felted slippers, illustrations or tote bags, author Kari Chapin helps crafters determine cost of goods, market competition, and the pros and cons of wholesale and retail sales. If the price is right, customers will buy.Then it's on to selling. The boom in indie craft fairs and sites such as Etsy ("Your place to buy & sell all things handmade") is providing artisans with an ever-expanding marketplace for handcrafted items. Chapin demystifies every venue. She explains the guidelines that craft fairs impose on exhibitors, the typical yearly calendar of shows, and how to start a new craft fair.For the crafter interested in online sales, there are tips on styling and propping crafts for photographs and technical explanations of how the most popular Web marketplaces run. Traditional brick and mortar consignment stores are still very good options for many crafters. Chapin explains how to approach shopkeepers and build strong relationships.Wrapping everything up with media advice and tips on how to get the word out, The Handmade Marketplace is the sales and marketing bible that today's crafters need.
Publish date: February 27th 2010
Publisher: Storey Publishing, LLC
Pages no: 224
Edition language: English
[I was provided with book for the price of No Monies thanks to the publisher, Storey Publishing, and the ever wonderful NetGalley. It is available (hopefully) today: June 11th!] [A very important note: this is not one for the ereader. You will want either a hardcopy, or a tablet/computer to read o...
"Constructive times like these should be relished, because inspiration can be a cruel mistress."- very inspiring and lots of good practical information!
Breezy, fun overview of, well, how to sell one's crafts. It covers too much to be particularly in-depth- but it doesn't claim to be. Overall it felt like a series of magazine articles, with pull-quotes and boxes of more info and quirky but engaging illustrations. I don't know that I learned anything...