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The impact of price promotions on a brand's market share, sales pattern and profitability - Leigh McAlister
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The impact of price promotions on a brand's market share, sales pattern and profitability
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Format: ebook
ISBN: 2940021310017 (0021310017)
Edition language: English
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Books by Leigh McAlister
Research in Marketing, Volume 10 - Jagdi... Research in Marketing, Volume 10 - Jagdish N. Sheth, Leigh McAlister, Nikhilesh Dholakia
Research in Marketing, Volume 5 - Jagdis... Research in Marketing, Volume 5 - Jagdish N. Sheth, Leigh McAlister, Nikhilesh Dholakia
Research in Marketing: A Research Annual... Research in Marketing: A Research Annual : Choice Models for Buyer Behavior (Research in Marketing) (Research in Marketing) - Leigh McAlister
Essential Readings in Marketing (Marketi... Essential Readings in Marketing (Marketing Science Institute (MSI)) - Leigh McAlister, Ruth Bolton, and Ross Rizley, Leigh McAlister; Ruth N. Bolton; Ross Rizley, Marketing Science Institute
A dynamic attribute satiation model of v... A dynamic attribute satiation model of variety seeking behavior - Leigh McAlister
Research in Marketing, Volume 11 - Jagdi... Research in Marketing, Volume 11 - Jagdish N. Sheth, Leigh McAlister, Nikhilesh Dholakia
Research in Marketing, Volume 6 - Jagdis... Research in Marketing, Volume 6 - Jagdish N. Sheth, Leigh McAlister, Nikhilesh Dholakia
Advances in Consumer Research - Leigh Mc... Advances in Consumer Research - Leigh McAlister
Research in Marketing, Volume 8: Distrib... Research in Marketing, Volume 8: Distribution Channels & Institutions - Jagdish N. Sheth, Leigh McAlister, Nikhilesh Dholakia
Research in Marketing, Supplement 5: Spatial Analysis in Marketing: Theory, Methods & Application - Jagdish N. Sheth, Nikhilesh Dholakia, Leigh McAlister
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