The New Positioning: The Latest on the World's #1 Business Strategy
by:
Jack Trout (author)
Al Ries (author)
Steve Rivkin (author)
In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.
In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.
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Format: ebook
ISBN:
9780071369190 (0071369198)
ASIN: 9780071369190
Publish date: 01-05-1997
Publisher: McGraw-Hill Professional Publishing
Edition language: English
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