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The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture - John Battelle
The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
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What does the world want? According to John Battelle, a company that answers that question—in all its shades of meaning—can unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, that’s exactly what Google has been doing. But The Search... show more
What does the world want? According to John Battelle, a company that answers that question—in all its shades of meaning—can unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, that’s exactly what Google has been doing. But The Search offers much more than the inside story of Google’s triumph. It’s a big-picture book about the past, present, and future of search technology and the enormous impact it’s starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest.
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Format: paperback
ISBN: 9781591841418 (1591841410)
Publisher: Portfolio Trade
Pages no: 336
Edition language: English
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Community Reviews
Dawid Piaskowski
Dawid Piaskowski rated it
5.0 The Search: How Google and Its Rivals Rewrote the Rules of Business andTransformed Our Culture
This is "The Book" from which everything started (my startup thing). Easy read, very motivating and inspiring. It's hard for any book to get on my "favorites" e-shelf but this is one of them.
Dawid Piaskowski
Dawid Piaskowski rated it
5.0 The Search: How Google and Its Rivals Rewrote the Rules of Business andTransformed Our Culture
This is "The Book" from which everything started (my startup thing). Easy read, very motivating and inspiring. It's hard for any book to get on my "favorites" e-shelf but this is one of them.
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