The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
by:
John Battelle (author)
What does the world want? According to John Battelle, a company that answers that question—in all its shades of meaning—can unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, that’s exactly what Google has been doing. But The Search...
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What does the world want? According to John Battelle, a company that answers that question—in all its shades of meaning—can unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, that’s exactly what Google has been doing. But The Search offers much more than the inside story of Google’s triumph. It’s a big-picture book about the past, present, and future of search technology and the enormous impact it’s starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest.
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Format: paperback
ISBN:
9781591841418 (1591841410)
Publish date: October 3rd 2006
Publisher: Portfolio Trade
Pages no: 336
Edition language: English
Category:
Non Fiction,
History,
Computer Science,
Science,
Technology,
Computers,
Internet,
Web,
Business,
Economics,
Sociology
This is "The Book" from which everything started (my startup thing). Easy read, very motivating and inspiring. It's hard for any book to get on my "favorites" e-shelf but this is one of them.
This is "The Book" from which everything started (my startup thing). Easy read, very motivating and inspiring. It's hard for any book to get on my "favorites" e-shelf but this is one of them.
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