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The Tipping Point: How Little Things Can Make a Big Difference -
The Tipping Point: How Little Things Can Make a Big Difference
by: (author)
3.52 315
The Barnes & Noble Review Why did crime in New York drop so suddenly in the mid-'90s? How does an unknown novelist end up a bestselling author? Why is teenage smoking out of control, when everyone knows smoking kills? What makes TV shows like Sesame Street so good at teaching kids how to read?... show more
The Barnes & Noble Review Why did crime in New York drop so suddenly in the mid-'90s? How does an unknown novelist end up a bestselling author? Why is teenage smoking out of control, when everyone knows smoking kills? What makes TV shows like Sesame Street so good at teaching kids how to read? Why did Paul Revere succeed with his famous warning? Malcolm Gladwell, a staff writer for The New Yorker, has been studying trends like these for years and has written several articles for the magazine that have developed into his new book, The Tipping Point. According to Gladwell, the Tipping Point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a sick individual in a crowded store can start an epidemic of the flu, so too can a small but precisely targeted push start a fashion trend or cause the popularity of a new restaurant to take off overnight or cause crime or drug use to taper off. In The Tipping Point, Gladwell shows how very minor adjustments in products and ideas can make them more likely to become immensely popular. He reveals how easy it is to cause group behavior to tip in a desirable direction by making small changes in our immediate environment. Gladwell introduces us to the particular personality types that are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious. He also visits a religiouscommune,a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics. This is a book that should be read by everyone in business, politics, marketing and advertising, as well as by anyone interested in trends, fashion,
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Format: Textbook
ASIN: 9780316346627
Publisher: Little, Brown and Company
Edition language: English
Bookstores:
Community Reviews
bookd
bookd rated it
4.0 The Tipping Point: How Little Things Can Make a Big Difference
Incredible Bits of Information for every reader. Strongly recommended.
Jessicathecat
Jessicathecat rated it
2.0 The Tipping Point: How Little Things Can Make a Big Difference
I enjoyed this book for the most part; the examples of "tipping points" were certainly entertaining and fairly convincing.All in all though, I didn't read much I hadn't already either figured out for myself or read elsewhere. The definitions the author gave to the various types of people were clever...
A Book and A Review #2
A Book and A Review #2 rated it
2.0 The Tipping Point: How Little Things Can Make a Big Difference
I had to read this book for a book club. I must say it wasn't what I have expected. The buzz regarding this book proves that a tipping point really does occur in society. This book was recommended as a read in grad school for my MBA. However, I feel that the information given in the book is pretty m...
Bettie's Books
Bettie's Books rated it
1.0 The Tipping Point: How Little Things Can Make a Big Difference
home audio. Thr blurb makes this seem like a contest between malign and benign memes, is that right? We shall see.It didn't take me more than 20 mins (just how many yawns were in there?) to discover that I am not the target sheep audience for this pop-psychology trial
melissawritergrrlreads
melissawritergrrlreads rated it
3.0 The Tipping Point: How Little Things Can Make a Big Difference
This book had some good points, some things that made me say "Really? Wow!" but the majority of the book was fairly dull. I'm not much of a non-fiction to begin with, so I only read this book because my book club chose it. I heard a deejay on the radio talking about this book over a year before I ...
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