Think Digital!™ will change the way you think about your business Hidden amongst the chaos and the hype of the digital revolution, there are secrets to transforming any business into a successful digital business. Over the past three decades technological development has delivered a business...
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Think Digital!™ will change the way you think about your business
Hidden amongst the chaos and the hype of the digital revolution, there are secrets to transforming any business into a successful digital business.
Over the past three decades technological development has delivered a business revolution that matches and arguably surpasses the impact the printing press, electricity, and television had on society. Its now easier than ever to reach out and interact with a global audience in real time for virtually zero cost. Consumers are more product aware than ever before, and significantly, they are now connected, able to share and compare information in an instant.
As entrepreneurs, we can easily fail to acknowledge or accept that technology is changing consumer behaviours. We can fail to recognise the speed of change and inadvertently cling on to out-dated business models in the hope that our problems are caused by short-term consumer fads. We can block our minds from new competitor products, and we try to draw synergies between old and new technology, in the process creating an aberration of a product.
Think Digital!™ is about business success, not failure. It’s about avoiding the traps of digital myopia and instead, engaging with the digitally connected world to transform and power our business. It’s about ensuring that our business not only survives, but prospers in a fast moving, constantly changing, digitally connected world.
In Think Digital!™ learn how to:
Use content to build an army of fans of your brand, products or services FAST!
Get found online faster and by a more targeted audience
Use the new customer journey to reach your audience when it counts the most
Use consumer psychology tricks to influence behaviour
Manage online reputation, including handling negative comments
Measure Social Media Return on Investment
Disrupt your market using emerging technologies
Quickly identify new technologies and the opportunities and threats they bring
Transform your business to compete in the digital age
… and much more …
Includes a free comprehensive 30 page editable Social Media Campaign template
Who should read this book?
Think Digital!™ is for business leaders, managers, and entrepreneurs wanting to start, build or transform a business in the digital age.
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