Tim Keiningham is the New York Times and USA Today bestselling author of The Wallet Allocation Rule. The book presents a revolutionary approach for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science -- published in the Harvard Business Review and MIT Sloan Management Review -- The Wallet Allocation Rule provides managers with a definitive way to drive beyond traditional customer satisfaction and NPS to achieve goals for profitability, market share, and growth. To learn more, visit the web site www.WalletRule.com.Tim has received over a dozen prestigious scientific awards for his work, including:* INFORMS Society for Marketing Science, top 20 most influential articles of the past 25 years.* Citations of Excellence "Top 50" Award (top 50 management papers of approximately 20,000 papers reviewed that year) from Emerald Management Reviews.* Marketing Science Institute / H. Paul Root Award from the Journal of Marketing for the article judged to represent the most significant contribution to the advancement of the practice of marketing (TWICE).* Excellence in Service Research Award (best paper) from the Journal of Service Research.* Outstanding Paper Award (best paper) from the Journal of Service Management.* Outstanding Paper Award (best paper) from the journal Managing Service Quality (TWICE).* Next Gen Disruptive Innovation Award for the discovery of the Wallet Allocation Rule.An internationally renowned speaker, consultant, and author, Tim lives in the New York metropolitan area.