Urijah "The California Kid" Faber is one of the most popular MMA fighters in the world. A current star of the Ultimate Fighting Championship (UFC) and former featherweight champ of World Extreme Cagefighting (WEC). Faber is also the face of Pepsi's AMP energy drink and cofounder of Form Athletics, which he and partner Mark Miller sold to K-Swiss in 2010. Still primarily responsible for building the brand, Faber has expanded the roster of sponsored fighters to include MMA phenoms Mark Munoz, Joseph Benavidez, and UFC light heavyweight champ Jon "Bones" Jones. A graduate of the University of California-Davis with a degree in Human Development, Faber is the leader of Team Alpha Male, which fights out of Sacramento, California, his hometown.