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Wesley J. Johnston
Wesley J. Johnston's Books
Cases in Marketing Management: Issues fo... Cases in Marketing Management: Issues for the 1990s - Charles L. Hinkle, Wesley J. Johnston Celebrating 20 Years of Publishing B2B R... Celebrating 20 Years of Publishing B2B Research: Editorial 20th Anniversary Special Issue. Journal of Business & Industrial Marketing, Volume 21, Issue 7. - Angela Hausman, Wesley J. Johnston Managing Salespeople: A Relationship Management Approach - Robert Hite, Wesley J. Johnston Interpretive Methods in Business-To-Busi... Interpretive Methods in Business-To-Business Research. the Journal of Business & Industrial Marketing, Volume 18, Issue 67. - Wesley J. Johnston Patterns In Industrial Buying Behavior -... Patterns In Industrial Buying Behavior - Wesley J. Johnston Advances in Telecommunications Managemen... Advances in Telecommunications Management Vol. 2: Purchasing in the 1990s: The Evolution of Procurement in the Telecommunications Industry - Gary L. Frazier, Thomas J. Housel, Wesley J. Johnston, Massoud Saghafi, Ashok Gupta, Ruby R. Dholakia
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