by Paco Underhill
Interesting and insightful with some good tips for people setting up an interactive environment like a shop or a library. It seemed more like an ad for his services and/or his other books but it was a good introduction to the principles behind his business.
This book should be titled : HOW WE SELL cuz all it says is: "We spy and seek and note and then the customer ends up buying what they weren't buying before"It gets boring to hear the constant self-praise over and over again but I would still recommend it to every consumer, if only to make them aware...
I learned about this book from a coworker at the library and am really glad I sat down to read it. This isn't a very long book, and it doesn't necessarily have to be read all the way through to glean the important points. Nevertheless, I really wish we could make every one of my coworkers read this ...
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