Giannino Malossi is an independent Cultural Operator, working on the theory and practice of Creative and Cultural Industries and their relation with Economics and Finance. He is active also as Strategic Consultant for Companies and Institutions, Exhibition Curator and Author. Working with the fashion brand Fiorucci (1976-1981) Giannino Malossi started the Fiorucci DXing center for interdisciplinary fashion studies. His researches ended in exhibitions and events held at the Milan Triennale (1979), the Venice Biennale (1980), the Pitti Immagine Fairs in Florence (1986- 2000) The Fashion Institute of Technology Museum (1997) and the Art Directors Club of New York (2001) Camera Nazionale della Moda Italiana in Milan (2000) and the Agenzia per la Moda in Rome. Italian Editor of The Manipulator Magazine (1984-1994) he has published several books in Italy and abroad, including, among others: This was tomorrow, Pop from style to revival (Electa, Milan 1990); The Style Engine: Spectacle, Identity, Design and Business. How the Fashion Industry Uses Style to Create Wealth (Monacelli Press, New York, 1998); Volare: The Icon of Italy in Global Pop Culture (Monacelli Press, New York, 1999); Material Man: Masculinity, Sexuality, Style (Abrams, New York, 2000). He has been involved in year 2001 in the founding of Interaction Design Institute Ivrea and as Director of Communication and Professor of Communication and Knowledge Sharing and since then is engaged in new media and digital culture, mostly trough his managing partnership with Interaction Design Lab Milano. Adjunct Professor at Politecnico di Milano, Facoltà del Design (2002-2005). His articles have been published in: Abitare, Alfebeta2; Casa Vogue; Disegno, la nuova cultura industriale; Domus; Flair Italia Magazine; GQ Italia; i-D Magazine; Idea; Il Giornale dell'Arte; L'Espresso; Lotus International; Modo; Panorama Icon; Print; Rassegna; Rolling Stones Italia; Vogue Italia.