I have to admit, this is a great group of books for my last review of 2016 in Global Business and Organizational Excellence. I have been driving my husband crazy while I've read these, spewing out all kinds of facts whether he wanted to hear them or not. There is some truly remarkable information he...
An entirely interesting and readable book on behaviouristic developments.Though I had some issues with how the author perceives Russia. It's like he went to a country entirely different from the one I reside in.Take this extract:Q:Russia’s biggest downside, for me at least, is its lack of color. Bei...
This is one gread read for people interested in marketing, behavioural studies, psychology etc. A number of things already published elsewhere but there is also a lot of new good illuminating stuff incorporated.Q:1. Buy Buy Baby - When companies start marketing to us in the womb2. Peddling Panic and...
When I first started reading this book, I assumed (foolishly, in hindsight) that none of it was going to apply to me. Brands to me mean clothes and aside from the one pair of Nikes I own, I don’t wear name brand clothes. After I started reading it, however, I started thinking about all the brands ...
This was an interesting read, all about how we're persuaded into buying things. How a company makes easy links for us to choose products and then encourages us to unthinkingly go along with their choices. It asks us to look at our habits and decide if we're happy being led or whether we should que...
This was an interesting read, all about how we're persuaded into buying things. How a company makes easy links for us to choose products and then encourages us to unthinkingly go along with their choices. It asks us to look at our habits and decide if we're happy being led or whether we should que...
You're even more of a sucker than you think you are. The more plugged in you are, the more susceptible you are to the sneaky tactics of those who mold opinions and buying habits. Ditch that cell phone! Stay off that Facebook account! Keep a few more secrets. Be more discerning and less impulsive.
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