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The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth - Community Reviews back

by Joseph Turow
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paigeawesome
paigeawesome rated it 12 years ago
I didn't make it through this book--as other reviewers say, it's somewhat technical. I just couldn't do it this time around, but it's very important information and I'd like to come back to it when I have more time to concentrate on it.
Seriously, Read a Book!
Seriously, Read a Book! rated it 12 years ago
You know how you one time searched for something about a camera your friend had and now you're bombarded with ads as if you were Ansel Adams? Well, eventually that kind of stuff makes a difference... Honestly, I think I liked the NPR segment better than the book.
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