If you are new to Amazon's PPC platform and finding it confusing, this guide will take you from the darkness to solid performing Amazon PPC campaigns - step by step.This isn't some E-book written to to capture your e-mail address, push products, courses or anything else. And it wasn't outsourced to a guy on upwork for $3 either.Here's what you'll find be learning about:Part 1: Keyword research - What is keyword research exactly?Proven keyword research methods for Amazon productsAmazon keyword research toolsSelecting your priority keywordsCreating your listing with your keywordsKeyword placementWhat does Amazon index? Part 2: Introduction to amazon PPC advertising - Types of Amazon campaignCampaign structure: broad, phrase, exact, negatives and bid plusCampaigns when you have products with variationsReviewsProduct listing and imagesProduct niche and competitionKeywords and the Pareto PrincipleHow amazon decides to place your ad Part 3 campaign creation - How to set up your campaignData miningRefining and tweaking (how to interpret the data, refining)Final refinements and maintenance Part 4 when PPC goes bad – common issues and how to fix them - High clicks – low conversions:Zero ImpressionsHigh impressions – No clicksDaily budget drained too quicklyI ran PPC Auto campaigns and I see ASIN numbersAmazon says my product is ineligible for PPC