Copywriting, or writing promotional materials for businesses (nothing to do with protecting intellectual property or copyright law) can be a powerful way to market your business. Copywriting can be used for:* Building your credibility and your visibility* Bringing a regular stream of leads into your business* Converting those leads into paying customers* Upselling, cross-selling and downselling those customers* And much moreBut, if you're like many entrepreneurs and small business owners, the idea of sitting down and doing all this writing for your business stresses you out. For one thing who has the time? Not to mention the fact you may not even enjoy writing. And you're certainly not a trained copywriter, so even if you forced yourself to do it there's no guarantee it would lead to more leads, clients and sales.So you want to hire it out. Which is a great idea. However, the problem is there are lots and lots of copywriters out there. How do you know if the copywriter you're hiring is the right one for you? Beyond whether or not they'll actually deliver a piece of copy to you on time and within budget (which, sadly enough, doesn't always happen), a much bigger problem occurs if the copy doesn’t end up getting the results you're looking for (which means you just wasted both your time and your money).So to help you make the very best decision when hiring a copywriter, I've put together this special report.