Find highly detailed instructions for how to edit, perfect, and market your books. The author, Chris McMullen, has written and self-published over a dozen paperback books and eBooks. This book also was self-published using the same techniques that are described here. The book is both very informative, yet also focused on useful editing and marketing skills. Some of the specific topics include:Several common mistakes in cover design and subtle pointers for perfecting the cover.Numerous tips for how to proofread your paperback and eBook for editing and formatting issues.Premarketing strategies that you should be applying before you publish to give your book a headstart.Using Roman numerals and Arabic page numbers, and different headings in each chapter in Word 2010.Understanding how to interpret Amazon’s sales rank and author rank.How you may receive free media coverage and how to prepare a professional press release package.A variety of tips for arranging and preparing for book readings and signings.Learning the true meaning of marketing and how to apply it to effectively sell your books.Using boldface, italics, linespaces, and bullets in your book description.All about branding your book and your image as an author.Setting up an AuthorCentral account, WordPress or Blogspot blog, and Goodreads author page.Discovering which booksellers are selling your books through CreateSpace’s Expanded Distribution.