Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising
by:
Nancy R. Tag (author)
Ad Critique teaches advertising, marketing, and management students--both the "suits" and the "creatives"--how to effectively judge and critique creativity in advertising. This textbook is an instruction manual; a facilitator of dialogue; a companion piece to classroom content. Its lessons result...
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Ad Critique teaches advertising, marketing, and management students--both the "suits" and the "creatives"--how to effectively judge and critique creativity in advertising. This textbook is an instruction manual; a facilitator of dialogue; a companion piece to classroom content. Its lessons result in actual skills that enable students to look at the creative product and embolden them to say something constructive and worthwhile.
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Format: paperback
ISBN:
9781412980531 (1412980534)
ASIN: 1412980534
Publish date: February 29th 2012
Publisher: SAGE Publications, Inc
Pages no: 216
Edition language: English
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