Advertising the American Dream: Making Way for Modernity, 1920-1940
A convincing and perceptive analysis that provides a careful sociological portrait of advertising agency people in the 1920s and 1930s. Marchand has rare talent for bringing out things in the ads that the reader would not have seen alone.—Michael Schudson, University of California, San...
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A convincing and perceptive analysis that provides a careful sociological portrait of advertising agency people in the 1920s and 1930s. Marchand has rare talent for bringing out things in the ads that the reader would not have seen alone.—Michael Schudson, University of California, San Diego"This work illuminates some of the most important developments in twentieth-century America."—T.J. Jackson Lears, Rutgers University
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Format: paperback
ISBN:
9780520058859 (0520058852)
Publish date: September 18th 1986
Publisher: University of California Press
Pages no: 472
Edition language: English
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