"This book shows how folklore--magic, miracles, and tales of enchanted princesses and genial giants--is still alive and well in the modern mass media.... contains a wealth of facts and observations with which to conjure." --Journal of Communication"Degh brings her decades of expertise in folk narrative to bear in this well-researched, provocative study of the interrelationship between traditional processes of folk narrative performances and modern mass media.... Highly recommended... " --Choice"Spanning folk cultural developments as old as feudalism and as new as today's TV ad, American Folklore and the Mass Media demonstrates how vital folklore remains, how often it absorbs--rather than being absorbed by--the most dramatic technological innovations and social realignments." --Carl Lindahl..". all six essays are meaty and informative contributions to vital folkloric issues..." --Contemporary Legend