This chapter-by-chapter summary of Ask. by Ryan Levesque provides you with all the main concepts from this great book in the shortest amount of time with the exact information and strategies you need. Excerpt From the Original Book Description “THE 'MIND-READING' SYSTEM THAT IS REVOLUTIONIZING ONLINE BUSINESS Do you know how to find out what people really want to buy? (Not what you think they want, not what they say they want, but what they really want?) The secret is asking the right questions - and the right questions are not what you might expect. Ask is based on the compelling premise that you should NEVER have to guess what your prospects and customers are thinking. The Ask Formula revealed in this book has been used to help build multi-million dollar businesses in 23 different industries, generating over $100 million dollars in sales in the process. You'll discover why the Ask Formula is arguably THE most powerful way to discover EXACTLY what people want to buy and how to give it to them - and in a way that makes people fall in love with you and your company.” Excerpts of Most Helpful Customer Reviews From the Original Book “What Ryan Levesque has done is give you the art and the science behind figuring out EXACTLY what your prospects want... and then delivering it via an incredibly effective sales process. Buy this book and put the formula to work in your business - the results speak for themselves.” “Before you finish the first third of the book, you'll be eager to jump ahead and implement his process immediately - it's that powerful!” “To sum it up, if you're looking to sell large quantities of product online (vs. 1-to-1 sales, which is time-consuming and ultimately inefficient), you'll definitely want to check out Ryan's book Ask. It offers a personalized, high-touch approach to selling to customers which makes them feel like you're speaking directly to them, while at the same time allowing you to scale your customer communications and online sales. I cannot recommend this book highly enough!” Here is a Preview of What You'll Learn Introduction: How to Use this Book PART I - ASK: THE STORY Chapter 1 You: Who, What, & Why Chapter 2 Strange Questions... and Stranger Answers Chapter 3 The Discovery Chapter 4 My Crisis Chapter 5 Working Hard for the Dream Chapter 6 An Unexpected Twist Chapter 7 The Letter Chapter 8 Standing on the Shoulders of Giants Chapter 9 Taking the Leap Chapter 10 Things Finally Come Together PART II - ASK: METHODOLOGY Chapter 11 Getting Started: How to Read the Ask Formula Methodology Chapter 12 The Process: Prepare, Persuade, Segment, Prescribe, Profit, Pivot Chapter 13 Prepare: The Deep Dive Survey Chapter 14 Persuade: The Prospect Self-Discovery Landing Page Chapter 15 Segment: The Micro-Commitment Bucket Survey Chapter 16 Prescribe: The Post-Survey Sales Prescription Chapter 17 Profit: The Profit Maximization Upsell Sequence Chapter 18 Pivot: The Email Follow-Up Feedback Loop Chapter 19 Case Study #1: Tennis Training-Zero to $250,000 in 6 Months Chapter 20 Case Study #2: Water Ionizer Market-$750,000 in 5 Days Chapter 21 Why: The Reason For Writing This Book Chapter 22 Next Steps: Now It's Your Turn to Ask My Congratulations to You!