In today's publishing industry, author marketing is very important, whether you are traditionally published or self-published. As an author you are, essentially, a small business. Your website is your showplace, and your book is your product. Media/Press kits are a very important part of an author's platform. Did you know having a readily available media kit is an invaluable marketing tool, even before your book has been released, or even acquired by a publisher? Did you know that it is important to have not one, but two, each with subtly different information? In "Author Media Kit Essentials" June Stevens Westerfield, best selling author and author brand & design specialist, details the importance of media kits for authors and what they should include.