For AutoWork, two teams of curators in the United States and Germany invited internationally renowned artists to work with the BMW group's corporate identity--in the widest sense of the term: its employees, products, customers, work processes and image, using both photography and film. The artists were granted absolute artistic freedom and complete autonomy. Included among the project's participants in Germany are Heike Baranowsky, Thomas Struth, Rineke Dijkstra, Thomas Demand, Nina Fischer & Maroan El Sani, Candida H fer, Boris Michailov, Johannes Muggenthaler, Ursula Rogg, and Alexander Timtschenko. Included among the project's participants in the US are Sharon Lockhart, Noritoshi Hirakawa, Wolfgang Tillmans, Beat Streuli, Todd Eberle, Glenn Ligon, Catherine Opie, Paul Searight, and Gillian Wearing.