Avinash Kaushik is the author of the leading web analytics and research blog Occam's Razor (http://kaushik.net/avinash). He is also the Digital Marekting Evangelist for Google and the Chief Education Officer at Market Motive Inc. He is the author of the best selling book Web Analytics: An Hour A Day (http://webanalyticshour.com). He is also a frequent speaker at key industry conferences around the globe and at leading American universities. Avinash received the 2009 Statistical Advocate of the Year award from the American Statistical Association, and the 2011 Most Influential Industry Contributor award from the Web Analytics Association.