Web Analytics 2.0: The Art of Online Accountability & Science of Customer Centricity [With CDROM]
Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable...
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Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
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Format: paperback
ISBN:
9780470529393 (0470529393)
ASIN: 470529393
Publish date: October 1st 2009
Publisher: Sybex
Pages no: 475
Edition language: English
Category:
Non Fiction,
Reference,
Computer Science,
Science,
Technology,
Technical,
Internet,
Web,
Business,
Design,
Web Design,
Usability
Fine from a "giving context of the field" perspective but focuses way too much on Google Analytics when there are far superior analytics providers out there.