Barbie in Japan
Most of us have heard the story of Barbie's creative inspiration. Ruth Handler, Barbie's mom and one of the co-founders of Mattel Inc., watched her daughter Barbara dress her grown-up paper dolls over and over until they were in tatters. Ruth assessed the current toy market and envisioned a new...
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Most of us have heard the story of Barbie's creative inspiration. Ruth Handler, Barbie's mom and one of the co-founders of Mattel Inc., watched her daughter Barbara dress her grown-up paper dolls over and over until they were in tatters. Ruth assessed the current toy market and envisioned a new doll--a three dimensional fashion model that little girls could dress and put in a variety of play situations.
In 1957, Mattel explored the feasibility of establishing production facilities in the Orient to save money in manufacturing this new doll and other products. This is where our story begins.
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Format: hardcover
Publish date: 1994
Publisher: Murat Caviale Inc.
Pages no: 144
Edition language: English
A perfect blend of information and art. This is a coffee table book that is also an invaluable reference to collectors. Keiko provides an important perspective on what Barbie, the all-American girl, meant in Japan. It took a few years for dolls to be marketed specifically to the Japanese and the m...
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