Beyond the Scoreboard: An Insider's Guide to the Business of Sport
Rick Horrow, Karla Swatek,Paperback - Revised, English-language edition,Pub by Human Kinetics Publishers
Rick Horrow, Karla Swatek,Paperback - Revised, English-language edition,Pub by Human Kinetics Publishers
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Format: paperback
ISBN:
9781450413039 (145041303X)
Publish date: July 29th 2011
Publisher: Human Kinetics Publishers
Pages no: 227
Edition language: English
Sports business analyst Rick Horrow’s latest encyclopedic book on the intertwined worlds of sports and business is filled with fascinating details and insider information. Such gems as “Five Sports Television Innovations Fans Can’t Live Without,” “Not Your Father’s Turf: An Iconic American Brand Re...