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Blue Ocean Shift - W. Chan Kim, Renée Mauborgne
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Blue Ocean Shift
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Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organisation from a red ocean crowded with competition to a blue ocean of uncontested... show more
Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organisation from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-c
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ASIN: B073ZBJ6XL
Publisher: Macmillan
Pages no: 299
Edition language: English
Bookstores:
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