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Brand Loyalty: Measurement and Management (Wiley Series on Marketing Management) - Jacob Jacoby, Robert W. Chestnut
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Brand Loyalty: Measurement and Management (Wiley Series on Marketing Management)
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Format: hardcover
ISBN: 9780471028451 (0471028452)
Publisher: John Wiley & Sons Inc
Pages no: 157
Edition language: English
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Books by Jacob Jacoby
Books by Robert W. Chestnut
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