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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity - David A. Aaker
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
by: (author)
Format: hardcover
ISBN: 9780743249386 (0743249380)
Publisher: Free Press
Pages no: 368
Edition language: English
Category:
Business
Bookstores:
Other editions (3)
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity - David A. Aaker
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity - David A. Aaker
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity - David A. Aaker
Books by David A. Aaker
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Developing Business Strategies - David A. Aaker
Strategic Market Management (Strategic Market Managment) - David A. Aaker
Harvard Business Review on Brand Management - David A. Aaker
Instructor's Resource Guide to Accompany... Instructor's Resource Guide to Accompany Strategic Market Management 3ed (Manual) - David A. Aaker
Brand Equity & Advertising: Advertising's Role in Building Strong Brands (Advertising and Consumer Psychology) - David A. Aaker, Alexander L. Biel
Wie Essentials of Marketing Research, 2n... Wie Essentials of Marketing Research, 2nd Edition with SPSS - Vinay Kumar, David A. Aaker, George S. Day
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity - David A. Aaker
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