This is one gread read for people interested in marketing, behavioural studies, psychology etc. A number of things already published elsewhere but there is also a lot of new good illuminating stuff incorporated.Q:1. Buy Buy Baby - When companies start marketing to us in the womb2. Peddling Panic and...
When I first started reading this book, I assumed (foolishly, in hindsight) that none of it was going to apply to me. Brands to me mean clothes and aside from the one pair of Nikes I own, I don’t wear name brand clothes. After I started reading it, however, I started thinking about all the brands ...
This was an interesting read, all about how we're persuaded into buying things. How a company makes easy links for us to choose products and then encourages us to unthinkingly go along with their choices. It asks us to look at our habits and decide if we're happy being led or whether we should que...
This was an interesting read, all about how we're persuaded into buying things. How a company makes easy links for us to choose products and then encourages us to unthinkingly go along with their choices. It asks us to look at our habits and decide if we're happy being led or whether we should que...
You're even more of a sucker than you think you are. The more plugged in you are, the more susceptible you are to the sneaky tactics of those who mold opinions and buying habits. Ditch that cell phone! Stay off that Facebook account! Keep a few more secrets. Be more discerning and less impulsive.
I have a lot of criticisms of this, but I'll stick with my gravest. First, the way Lindstrom interprets psychological and other research doesn't always match how I'd interpret it. For example, if you were to hook me up to a plethysmograph (you can't, but that's not the point), you might find that I ...
"Branding" has become something of a catchphrase in today's society, where just about everything, and everyone, can market themselves as a brand. It's an interesting exercise to sit down and examine where your brand loyalties lie. I couldn't care less for clothing-related brands, but I'm a bit of a ...
This book was amazing. I couldn't put it down at times, just like a thriller.Yes, as (hopefully) conscious consumers we are pretty aware of some (if not most) of the tricks Lindstrom writes about. However, seeing them all in one place, together with the scientific research and all the related data i...
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